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Sr. Analyst - Site Analytics

Location: Bengaluru, India, .
Company Description:

This opportunity is within dentsu's integrated global capability that delivers world-class, agile services across the dentsu network - Dentsu Creative, Dentsu Media and Merkle. In this role, you will be part of Merkle, enabling delivery of innovative data and technology solutions for Merkle's global brands.

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle has offices throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com.

Job Description:
  • Work with clients to define their measurement strategies and drive data maturity and activation
  • Liaise with client developers to implement on-site data layers that support our data collection activities
  • Implement measurement strategies using tag management tools such as Google Tag Manager, Tealium and Adobe Launch
  • Support A/B testing build work using customer experience optimization tools such as Optimizely, Optimize and VWO
  • Nurture client relationships and become a trusted extension of their business through ongoing communication
  • Present project outcomes and proposing new work and technologies that will add value to their business
  • Stay current on industry insights and innovation to improve internal techniques, processes, documentation and quality assurance
  • Coach and help more junior members of the team, with line management responsibility for up to 4 people if desired (capacity/resource planning, development plans, performance reviews, coaching etc.)
  • Lead multi-functional delivery teams, providing motivation and support to ensure project objectives are met/exceeded (often across multiple concurrent projects)
  • Work autonomously and as a team, with time management a critical attribute
Qualifications:
  • Advanced knowledge of tracking and tagging for marketing and measurement
  • Expert at implementing Adobe or Google Analytics and contributing to the discovery and design phases
  • Experience with HTML, CSS and Javascript
  • Experience with Google Tag Manager, Adobe Launch or Tealium
  • Strategic thinker with excellent presentation and communication skills and the ability to build relationships with and influence a variety of stakeholders at different levels of seniority and technical knowledge
  • Able to delegate effectively, leading teams to deliver large web analytics projects
  • Logical thinker with strong attention to detail
  • Experience managing or mentoring more junior members of the team

The following experience would be advantageous:

  • Experience with website testing technologies such as Optimizely, Google Optimize or Adobe Target
  • Knowledge of the wider Google Marketing Platform or Adobe Experience Cloud solutions
  • Top level knowledge of other MarTech / AdTech platforms
  • A passion for great User Experience (UX)
Additional Information:

More Information:

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