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Early Careers - Technical Digital Marketing Consultant

Location: London, England.
Company Description:

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading non-profit organisations have partnered with Merkle to maximise the value of their customer portfolios.

The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.

Job Description:

The Role

Want to forge a career in one of the most exciting and dynamic areas of digital marketing? If you’d say you’re a logical person with a love of all things technical, a position in our Media Solutions department might be just the ticket.

Our Media Solutions team is a newer department within the company, launched to ensure that Merkle remains a market leader in digital advertising. The team works to understand the processes of clients’ marketing campaigns and subsequently works to automate and improve the efficiency of these processes. Otherwise known as advanced automation projects! We’ve recently improved a reporting system for one of our clients by creating an efficient way to pull marketing data from their campaigns into a variety of visual charts and reports. In the process, saving them total of 60 hours a month that their employees would normally spend doing this manually. We also work closely with the Paid Search and Paid Social departments to execute innovative marketing campaigns, whether that be with text ads on Google Search, or ads across Facebook and Instagram. Our work is varied, spanning data feed management and optimisation, coding, reporting strategy, and technical platform configuration.

We’re looking for candidates with a keen interest in digital marketing and a particular passion for all things technical. As a junior associate in Media Solutions, you’ll support our senior associates in feed management and solution development for some of our largest clients.

This is a unique opportunity to work in the relatively new area of technical solutions (e.g. working with platforms, tools, scripting and coding) within digital marking. In this role you will gain an expansive skillset and an exposure to a broad variety of projects, with plenty of time dedicated to training and personal development.

We welcome new joiners from all backgrounds; you can be freshly graduated or looking for a change of career – all we ask is that you have a keen interest to specialise in digital advertising, particularly in the technical elements. Our current team comes from a range of academic backgrounds; within the team, we have people who studied English literature, and others who studied theoretical physics at university!

 

Following a comprehensive induction programme, our Junior Associates rapidly build their skillset while gaining exposure to a wide array of client business types and industries. In time, you’ll become a market leading consultant in digital advertising technology and automation, working with clients and strategists to design, develop and deliver cutting edge solutions to help them exceed their business objectives.

Qualifications:

Life in Media Solutions at Merkle

 

Training. You will have a custom training programme. You will receive training for feed management, coding, and technical account management. There will also be training for the fundamentals of PPC, specifically paid search. You will quickly be introduced to the world of digital advertising through in-person classroom sessions, online training and various workshops. You will be assigned a coach who is dedicated to your learning and will assist you with any questions you may have. Everyone learns at their own pace and your coach is there to support you throughout your training!

Data. Your focus will be on the manipulation of the data rather than the analysis (although this will still be crucial when working with Paid Media Campaigns). Through doing this you will be quickly introduced to Google Ads and Facebook Ads. Additionally, from the outset you will be spending time in Excel and other data visualisation tools.

Feeds. A core part of the role will be feed management for your first clients. Our clients use feeds in many forms, think product inventory, airline flight routes, store locations, and many more. Working with this data and using it effectively within marketing campaigns is a critical step for many of our clients.

Coding. A core responsibility of the Media Solutions team is creating automation scripts for clients. Don’t worry if you’ve not done much coding before, we have an intensive training programme you’ll undergo, tailored specifically to the work the team does. This is complemented by self-study tasks and the ability to get hands on with actual client coding work, with guidance from your coach.

Consultative. You’ll need to be prepared to communicate with clients over the phone and via email to build relationships to help you understand how to improve their systems and campaigns.

Tools and Platforms. As a Junior Associate, you will be specializing primarily in Paid Search automation to begin with. You will need to become extremely familiar and confident working with a variety of platforms. The most common being Google Ads and Microsoft Excel. Through our online training platform, Merkle University, you will also have the opportunity to take several courses to improve and enhance your skills on a variety of other platforms.

The Progression. While the early emphasis will be on working with data feeds, there are many ways in which you could grow your career within Merkle in this role. You could progress to work with larger clients focusing on learning their every need and how we can make processes more efficient and speedier using technical solutions. Or you may wish to progress into becoming an expert in other technical fields within this space, such as cloud technology or software product management.  

Happiness. It’s hard to overstate the importance we place on employee happiness. We want all our employees to enjoy coming to work in our offices (which we’re rather proud of!) and working in a super-friendly and supportive team. At Merkle, everyone has a voice and a part to play in driving the organization forward.

Additional Information:

A few of the benefits

Whether it’s the joy of working with people at the top of their game or the Merkle social calendar, people love working here – and we hope you will too

  • Flexible hybrid working with wonderful central London and Manchester office locations
  • Career development through Merkle University and other tools; with access to courses, textbooks, mentorship, and external training funding
  • Private Medical Insurance, Company Pension, life insurance, and other corporate benefits
  • A selection of other benefits includes 3 wellness days, birthday day off and 2 volunteer days.

Diversity, Equity & Inclusion

At Merkle, a dentsu company, we believe that creating diverse and balanced teams is not just a moral imperative, it is a business imperative. To advise our clients on how to target businesses worldwide, we need our people to reflect the society that we represent.

We aim to create an inclusive culture where all talent thrives, and we champion meaningful progress in diversity, equity and inclusion (DEI) for our people, clients and partners.

DEI is firmly embedded into our shared values - the 8 Ways to Never Before - and our Leadership Framework, which applies to all of our people. And our Global DEI Principles reflect our pledge to be an organisation that promotes well-being and inclusivity for everyone - regardless of ethnicity, race, sexual orientation, gender (incl. gender identity and gender expression), age, neurodiversity, or physical ability. 

We are proud of what makes us different and encourage applicants from all different backgrounds to apply to join us. We are always happy to discuss all flexible and agile approaches to working and should you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment team.

More Information:

Our Culture: Merkle’s energy and personality lives through everything we say and do. Learn all about what defines our people and our vibe.

Students & Recent Graduates: Start your career at Merkle and get on the path to success.

Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.