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IC Senior_Researcher_Consumer Insights_Remote_United States

Location: Dallas, TX.
Company Description:

Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 4600+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 21 years, Ugam has been recognized by several firms including Forrester and Gartner, named the No.1 data science company in India by Analytics Insight, and certified as a Great Place to Work®.

The name Ugam comes from the ancient Sanskrit language and means “source” or “origin.” Ugam seeks to be the source of solutions for the complex problems of retailers, brands and market research firms worldwide. The name signifies the company’s position as a pioneer in the market for data and analytics, and the source of relevant actionable insights for clients.

Job Description:

Accelerate your career with Ugam, the no. 1 data science company to work for. Ugam, a Merkle company and part Dentsu, is looking for a Sr. Researcher – Consumer Insights.

This role will be primarily focused on the tech industry, in which innovative and dynamic agile research helps to answer key business questions and go to market approaches. This role requires a diverse research skill set, strong analytical know-how, comfort dealing with ambiguity, and the ability to build consensus and execute quickly. You get to work in a highly collaborative team environment, own and define your research roadmap, and see your work be put into action.

The person we hire would have a strong market research background and a passion for solving unique problems. S/he would require a good understanding of qualitative and quantitative research methodologies with an ability to tell the story behind numbers and derive actionable insights. In this role, you will explore and consult on marketing measurement and audience creation strategies.

Role: Researcher – Consumer Insights

Key Responsibilities:

  • Provide consultative support for complex quantitative projects such as market segmentation research and pricing analytics
  • Design and execute comprehensive, best-in-class quantitative research solutions to help answer key business questions.
  • Define, execute, analyse, and interpret primary research globally, leveraging your Quantitative Research expertise.
  • Apply your expertise in quantitative analysis and data mining to tell the story behind numbers and derive actionable insights.
  • Work closely with the key stakeholders to ascertain the business, and to bring context to your partners; drive the impact beyond discussions – from actual improvement to the experience & the business part of it.
  • Responsible for drafting proposals, creating the research design appropriate the objectives set, creating survey questionnaires and to create discussion guides and effective solutions to address client’s needs and objectives.
  • Manage client expectations regarding analytic insights and commitment; generate analytic plans (like data processing and tab specifications and not limited to), with the advice of the statistics partner.
  • Oversee fieldwork with the Project Management team to ensure quality, timing and budget needs are met; perform logical checks of the information presented on tables/graphs and other client deliverables.
  • Review progress with internal sales teams where opportunities for growth have been flagged and work closely with them to drive these forwards; immerse yourself in the business and make specific, impactful recommendations
  • Influence decision-making and Go-To-Market planning through highly effective communication with all levels of stakeholders, including leadership.
  • Ensure maximum client satisfaction by maintaining high level of quality for client deliverables, periodic communication on the progress of the project
  • Build and maintain strong relationships with external and internal stakeholders.
Qualifications:

Qualification: Bachelor’s degree

Certifications: (NA)

Experience:

  • 8+ years of experience in the market research industry
  • Deep methodological expertise in a variety of quantitative and qualitative research methods
  • Experience in leading and managing Market Research projects in an enterprise environment.
  • (preferred) Experience leading insights-driven product launches from foundational exploration to GTM execution, driving impact and influencing product and marketing decision-making
  • Experience working with clients and being in a client service environment. 

Technical/Domain

  • Experience in custom research projects like Segmentation studies, brand tracking, barriers & Drivers study, feature prioritization etc.
  • Extensive experience in the Consumer Insights, and Customer Experience Practice area; including framework development, solution design and insight delivery
  • Proficient in quantitative and understand some of the qualitative research methods
  • Proficiency in at least one data analysis package like SPSS, SAS Consumer research, User experience will be an added advantage

Behavioral

  • Must have exceptional and effective communication, organization, and time management skills
  • Must be pro-active and determined (Initiates action, Analytical and problem solver)
Additional Information:

All your information will be kept confidential according to EEO guidelines.

About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. 

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