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Marketing Technologist

Location: Barcelona, CT.
Company Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. We call it ‘people-based’ marketing, and with over 25 years’ experience, we are proud to be recognised as a global leader.

Merkle’s heritage in data, technology and analytics is the foundation for our understanding of consumer insights that drives our people-based marketing strategies. Combined with our expertise in performance creative and media, we can then offer our clients content-driven, contextual and compelling customer experiences that drive business growth.

In 2016, the agency joined dentsu, one of the world’s biggest media companies to form the Customer Experience Management (CXM) Line of Business.

Job Description:

Come and be part of our professional, collaborative, international and fun work environment, where everyone gets to make a difference.

As a marketing technologist you will be helping our clients with their real-time decisioning projects. You will be analysing campaign briefs and implementing and executing inbound and outbound marketing campaigns using tools like Chordiant or Pega Marketing.

You need to have a thorough understanding of the client’s business and marketing needs and need to fully comprehend their data model. Since once you are able to define the campaign brief, you will be developing and testing scenarios for incremental changes in the decisioning logic. Moreover, you will need to build target audiences, decisioning strategies, using contact strategies, segmentation and predictive and/or adaptive models. You will be scheduling campaigns and monitoring the results.

Full training on all software relevant to your assignments will be provided.

Life as a Marketing Technologist at Merkle

  • We are the largest global implementation partner for Pega Marketing and Decisioning implementations with Pega systems.
  • You will be part of the rapidly growing Merkle Decisioning Practice, a great opportunity to work with multitude of clients across EMEA regions, on both on and off-site.
  • The opportunity to make a tangible impact on Merkle Decisioning Practice as well as our market-leading clients.
  • Regular, personal interaction with the Merkle Decisioning leadership team and senior leadership of our clients.
  • Opportunity for accelerated recognition and rewards, where you’ll see your contributions and great ideas directly impact our business.
Qualifications:
  • University Bachelor’s degree or higher.
  • Ms in quantitative field would be an advantage.
  • Understanding of Marketing Technology landscape
  • Logical thinker and problem solver.
  • Willing to travel occasionally to clients within Europe.
  • Experience using Decisioning software (such as Pega/Chordiant) or campaign management applications (such as IBM Unica/Teradata Aprimo/Adobe Campaign) would be an advantage.
  • Demonstrable experience in a programming language would be an advantage.
  • Demonstrable experience with SQL.
  • Strong understanding of spreadsheets and databases.
  • Fluent in English.
Additional Information:

A few of the benefits

Whether it’s the joy of working with people at the top of their game or the Merkle social calendar, people love working here – and we hope you will too

  • Attractive and competitive salary
  • Spanish/English lessons
  • Free life and health insurance
  • Career development through Dentsu University and LinkedIn Learning
  • Day off on your birthday
  • Annual wellness days
  • Merkle Care Employee Assistance Program
  • Merkle Benefits Club
  • Reduced fee in Andjoy
  • 2 volunteering days per annum
  • Flexible salary remuneration scheme

Merkle does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience. At the point of application, the candidate must have the legal right to work in Spain as we are unable to sponsor visas at this time.

As part of our Diversity and Inclusion agenda, and as an Equal Opportunities employer, if you require reasonable adjustments during the selection process please engage directly with your Recruiter.

More Information:

Our Culture: Merkle’s energy and personality lives through everything we say and do. Learn all about what defines our people and our vibe.

Students & Recent Graduates: Start your career at Merkle and get on the path to success.

Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.