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CMO, Americas

Location: Columbia, MD.
Company Description:

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands to build and execute customer-centric business strategies. With more than 12,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2019 net revenue of $1.1 billion.

dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress, and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. dentsu international comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Merkle is an agency of dentsu.

Job Description:

We are searching for an experienced and self-driven Chief Marketing Officer (CMO) to join our team. As CMO, you will be responsible for developing and implementing new marketing strategies and leading our Americas Marketing team.  This role will work alongside the regional Americas President, Chief People Officer, and Chief Growth Officer on a consistent basis, and be part of the Americas executive leadership team.

The Americas CMO will:

  • Manage the Americas marketing team; develop and own the regional marketing plan for the Americas; plan, implement and manage marketing strategies & programs for our key audiences: current and prospective clients, employees, and CX talent across the industry
  • Contribute regional perspective to overall Global brand and narrative; collaborate with marketing colleagues in EMEA and APAC to align and amplify global marketing impact and business growth
  • Partner with Global and Americas leadership teams to evolve and refine our go-to-market narrative and value proposition
  • Collaborate with the global marketing function to align with and inform the evolution of all content, branding, and global/regional processes and best practices
  • Manage CXO-level relationships with strong business acumen, relationship management, and strategic advisory skills
  • Lead a team of cross-functional marketing professionals, in collaboration with growth and practice area teams, to define marketing plans encompassing campaigns, events, trade sponsorships, PR, AR, awards, content development and thought leadership
  • Continually evaluate market trends and demand for customer experience services; develop programs to support client expansion and new business pipeline
  • Partner with HR, DEI, and other executive functions to provide marketing support for functional communications programs and employee feedback
  • Manage the internal communications function for Merkle Americas; streamline existing and develop new communications programs to build our employer brand, increase talent engagement and enhance the employee experience
  • Establish and deepen relationships with key dentsu and technology alliance partners to unlock incremental marketing and growth opportunities for Merkle
  • Develop strong cross-agency relationships within dentsu Americas to facilitate collaboration and identify opportunities for marketing synergies across the network
  • Review and manage thought leadership, content marketing, and online channel strategy and execution (e.g. web, email, social, etc.)
  • ·Define marketing KPIs and set objectives across growth, capabilities, and verticals; establish cadence of regular reporting; leverage metrics and insights to support evidence-based, data-driven decisions and optimizations
  • Develop a framework and methodology for ongoing measurement and tracking of brand strength (awareness, reputation, association, positioning vs. competitors, etc.) in the Americas
  • Manage the Americas marketing budget, operating within established parameters with an eye towards maximizing ROI

Skills & Experience

  • Bachelor’s degree required; Master’s degree preferred
  • 15+ years consultative or industry marketing experience; deep knowledge of the agency and professional services market landscape
  • Expert-level knowledge of customer experience and digital transformation trends, business challenges, and related technologies
  • Broad-based general business knowledge spanning multiple client verticals and business functions
  • Understanding of database marketing, identity solutions, marketing cloud software, cloud data infrastructure, cross-channel demand gen, digital performance marketing, B2B and ABX marketing, ecommerce and DTC, CRM, loyalty and reward programs, analytics, AI/ML, and human-centered design thinking and principles
  • Quick study of new companies’ technologies, offerings and solutions
  • Ability to build connections across capabilities, verticals, growth, partnerships, and orchestration teams in order to develop cohesive marketing strategies and programs
  • Strong people management, team leadership, influence, and persuasion skills; ability to develop strong internal relationships across organizations
  • Demonstrated ability to lead and inspire peers and cross-functional colleagues through indirect methods rather than formal direct-line authority
  • Track record of success leading diverse, cross-functional, geographically distributed teams to operate cohesively and collaboratively
  • Ability to drive strategies and tactical plans that affect brand awareness and/or growth
  • Outstanding consultative selling abilities and excellent interpersonal skills with executive-level clients and partners
  • Exceptional organizational, communication and presentation skills with an attention to detail
  • Innovation- and solution-oriented mindset with a bias toward action; strong analytical, problem-solving, and decision-making skills; ability to prioritize, multitask, and manage ambiguity within a fast-paced, highly fluid environment
  • Creativity, resilience, adaptability, optimism, sense of humor
Additional Information:

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.


More Information:

Our Culture: Merkle’s energy and personality lives through everything we say and do. Learn all about what defines our people and our vibe.

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