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Analytics Manager

Location: Columbia, MD.
Company Description:

Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company.

Job Description:

Manages project tasks, timelines and deliverables. Mentors junior and senior analysts, contributing to their technical and career development. Responsible for ensuring timely delivery of data, analytics and strategic consulting to support the client’s database marketing initiatives. Develops and/or communicates strategy to implement the objectives of the organization and guides others in linking their activities to the objectives. Develops, writes, and presents strategic recommendations and projects that directly address clients' toughest questions. Participates in brainstorming sessions that identify new marketing opportunities for clients. Designs, develops, implements, and maintains analytical software programs to support analytical reports and tools. Assists in developing internal systems that consistently provide all clients with standard reporting and analysis. Extracts and processes large quantities of data from data warehouses and other data marts in support of assignments. Applies data mining and analyzes marketing and demographic data. Tracks and evaluates customer acquisition efforts, market trends and customer behavior. Conducts advanced quantitative analyses of the marketing effectiveness of clients; and builds sophisticated statistical models to segment customer population, to enhance upgrading and deepen retention strategies, and to lift profitability by improving customer channel behavior through marketing drivers. Works across the business units to leverage leading edge technology and meets client and client team requests on time and with accuracy. Organizes and maintains research information. Stays abreast of industry trends and technological advancements by staying informed of advancements in the industry and developing vendor relationships to maintain competitive edge in the marketplace. Anticipates project risk and constraints and proactively work on solutions to address the risk/constraints; Lead a team to complete large complex analytical project end to end. Demonstrates thought leadership; develops best practices, case studies, training class materials, whitepapers, presents at industry conferences; 50/50 guided by others and based on their own initiative. Owns one or multiple client analytical relationships or digital capability area with minimal support.


Must have experience with the following in order to complete the above-mentioned tasks:

Knowledge of SAS, Python, SQL programming, multi-variate statistics, logistic regression, multiple regression, Google Cloud Platform, Excel, PowerPoint, and Access; Strong hands-on experience with BI or digital analytics tools (Tableau, TIBCO Spotfire, Micro strategy, Adobe analytics,

Google analytics, DMP insight tools); Experience with statistical concepts and applying statistical techniques such as regression, ANOVA, cluster analysis, factor analysis, common machine learning techniques, time series forecasting, experimental design, etc. to solve business problems and able to both develop and oversee solution development in these areas; Ability to analyze/synthesize data to provide insights with recommendations/action; Understanding of digital data including the systems and processes used to generate and manipulate it by media type web, ad, email, mobile, etc.; and Experience managing a small team of 1-3 people, including developing skills, conducting performance reviews, setting team priorities and owning career development for team members. Requires a Master’s degree or foreign equivalent in Economics, Statistics, Commerce or a closely related quantitative field and at least one (1) year of experience as a Data or Strategic Analyst or related occupation. In the alternative, a Bachelor’s degree and at least four (4) years of experience in the above-mentioned field and occupation. Itinerant Employment - Employee may be required to work at various unanticipated locations through the U.S. Incidental travel may be required throughout the U.S. Option to work from home. Additional worksite: Charlottesville, VA

Additional Information:

Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

More Information:

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