SEO Senior Specialist
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.
Open to remote applicants in the U.S.!
Senior SEO Specialist
The role of SEO Specialist at Merkle will support our client's SEO strategies and initiatives to ensure growth in organic search channel. Our success is measured by how well our clients succeed, and this role will play a key part in identifying opportunities for clients’ business growth. These consulting services include reporting, insights, recommendations, and implementation of these strategies across the technology platforms including Salesforce Commerce Cloud, SAP Hybris and Adobe Magento.
The SEO Specialist is a critical part of our agency output, managing all search engine optimization activities across our client website. The position straddles both implementation and long term strategy, helping identify trends and opportunities to grow sales and continually optimize the brands SEO presence.
Senior SEO Analyst Responsibilities
Perform technical audits, create recommendations, and provide requirements for client or development teams to implement
Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Audit onsite content to uncover opportunities for optimization and to find gaps for developing content strategy. Perform competitor analyses to demonstrate where client ranks among top industry competitors.
Review wireframes for SEO best practices. Perform taxonomy analyses and provide recommendations based on keyword research and analytics review
Consult with implementation teams during the site build process to ensure SEO best practices are being implemented. Use Jira platform to create tickets, write requirements and communicate with development and other team members. Implement SEO optimizations on site when applicable.
Utilize analytics and SEO tools to monitor, track and report on SEO progress. Develop digestible reports for clients and internal stakeholders. Present slide decks and clearly communicate with clients on a monthly basis.
Work closely with sales, paid media, UX, development, merchandising, PR, copywriting, and creative to maintain a cohesive strategy
Identify key trends and opportunities for SEO, through knowledge of emerging technology and algorithm updates.
Skills and Attributes
Exceptional written and verbal communication skills.
Independent, self-driven and ability to self-start. While there will be a lot of team collaboration, you will be expected to work across several SEO projects.
Aptitude for data analysis and/or a programming language. Strong proficiency in excel is necessary.
Well organized and ability to work in a fast paced environment
Detailed orientated with a high standard for data accuracy and documentation
Comfortable tackling on-site technical challenges and have a passion for technical SEO.
Passion for SEO, tools, technology and ever changing landscape of SERPs.
· College degree or commensurate experience
· 3+ years working experience in search marketing with at least 2 years in a technical SEO role
3 - 5 Years experience working in SEO, preferable in ecommerce
Agency experience or enterprise brand experience.
Experience across toolsets to include:
Google: Analytics, Search Console, Drive, Developer Tools, Data Studio, GMB.
Crawling software’s: Screaming Frog
SEO tools: SEMrush, ahrefs, Moz, Conductor
Ecom platforms: Salesforce Commerce Cloud, Shopify, Hybris, WordPress, etc.
Ticket management: Jira
· Experience with an e-commerce platforms
· Experience with major analytics packages
· Experience with e-commerce SEO
· Experience with Enterprise SEO tools (i.e. BrightEdge, Covario, Searchlight)
· Experience with SEO audits
· Experience with retail digital marketing
· Agency digital marketing experience
· Experience working on global marketing campaigns
For individuals assigned to and/or hired in Colorado, the anticipated salary range for this position is $70,000 - $80,000, which is based on a wide range of factors that include relevant experience, knowledge, skills and other job-related qualifications. Pay ranges in locations other than Colorado may differ based on labor market wage rates in those locations. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/
Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.
Employees from diverse or underrepresented backgrounds encouraged to apply. Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.