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VP-Data Science

Location: Pune, MH.
Company Description:

About Merkle

Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2018 net revenue of $846million.

About Dentsu
Dentsu is the world’s largest advertising agency brand, a company with a history of 118 years of innovation, the Dentsu Group provides a comprehensive range of client centric brand, integrated communications, media and digital services through its ten global network brands—Carat, Dentsu, dentsu X, iProspect, Isobar, McGarry Bowen, Merkle, MKTG, Posterscope and Vizeum—as well as through its specialist/multi-market brands. The Dentsu Group has a strong presence in over 145 countries and regions across five continents and employs more than 62,000 dedicated professionals. Dentsu Aegis Network Ltd., its international business headquarters in London, oversees Dentsu’s agency operations outside of Japan. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

Job Description:
  • Summary
    • You will be part of a dynamic team providing high impact analytical solutions across business functions including marketing, product, customer experience, etc. for the clients across multiple industries for Indian and onshore markets
    • You will be part of the team which partners with the business leaders to provide data driven strategies to grow business KPIs like acquisition, customer engagement & retention, campaign optimization, personalized offering, etc.
    • We are looking for candidates with understanding in business analytics using tools like SQL, R, Python, Pyspark, Hive, CDP, Pig, Power BI, Tableau, Qlik, Datorama, G-Studio, FBBMS, AppsFlyr, and a few more.
  • Managerial Roles:
    • Lead a team of data scientists, data analysts and CDP analysts, BI analysts, mid-level managers
    • Interact with clients to understand the business challenge, convert it into analytics driven solution
    • Builds a strong team of data scientists, data analysts, BI experts, CDP professionals
    • Train the team of junior data scientists to upskill them in AI/ML
    • Independently take care of project lifecycle - sales, kickoff, audit & discovery, development, deployment, project billing, and related tasks
  • Hands-on Roles:
    • Hands-on work, project delivery of Advanced analytics/ML/AI projects to solve complex business problems
    • Identify, evaluate, and implement external services and tools to support data validation and cleansing
    • Analyze client data using EDA and provide actionable insights to improve processes and present them successfully to management using a reporting tool
    • Use statistical methods to analyze data and generate useful business reports
    • Strong Analytical, problem solving & critical thinking skills
    • Handle client interaction, client negotiations and build strong documentation
    • Provide support for ad hoc requests from the Business Users
    • Provide support for analytics processes monitoring and troubleshooting
    • Liaise with internal and external clients to fully understand data content
    • Gather, understand, and document detailed business requirements using appropriate tools and techniques
    • Support in creating client presentations, sales pitches, design dashboards
    • Independently determine the appropriate approach for new assignments
    • Complete a variety of atypical assignments
  • Minimum Qualifications
    • Masters in Statistics, applied mathematics, Computer Science, or related discipline
    • Project management in multiple disciplines experience
    • Exceptional communication and negotiation skills
    • Interpersonal skills – team builder, self-driven, minimal supervision, strategic thinker
    • People and client management skills
    • Exposure of working for Automobile, BFSI, Entertainment industry is a plus


  • Primary Skills:
    • Someone who is inquisitive and has great problem-solving skills
    • Ability to own projects and work independently once given a direction
    • Experience working directly with business users to build reports, dashboards and solving business questions with data
    • Team Management and Portfolio management


  • Core Skills:
    • 8-12 years core data science/analytics experience
    • Excellent knowledge in statistical techniques such and advanced machine learning algorithms- Regression, Decision Tree, Random Forest, Clustering, Time Series, XG-boost, MTA, MMM, churn prediction, lead scoring
    • Good Knowledge in Deep Learning Algorithms such as CNN, RNN & LSTM (is a plus)
    • Excellent knowledge in CDP, cookie tagging, creating master segments, unifying data, creating a customer single view, etc.


  • Tools Expertise:
    • Experience using
      • R, Python, SAS, SPSS, Advanced Excel
      • SQL, HIVE, Presto, Pig, DAX
      • CDP – Salesforce CDP, Treasure Data CDP
      • ML building and deployment using AWS/GCP
      • Exposure to BI tools (Tableau/Power BI/Qlik, Datorama, Data Studio, etc.) is a plus
      • Understanding about GA360/Adobe/Datorama/DMP/MDP etc. is plus
Additional Information:
  • An opportunity to work with one of India’s most promising companies in a genuine growth hacking role
  • Unparalleled learning opportunities in the company of ridiculously smart folks with very high levels of expertise in their respective functions
  • Fantastically transparent, vibrant, and positive work culture

More Information:

Our Culture: Merkle’s energy and personality lives through everything we say and do. Learn all about what defines our people and our vibe.

Students & Recent Graduates: Start your career at Merkle and get on the path to success.

Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.