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Director, Audience Analytics (Remote - USA)

Location: City, MD.
Company Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description:

The Audience Analytics - Director ensures timely delivery of data, analytics and strategic consulting to support the client’s database marketing initiatives. Provides direction and manages the work processes and output of a team of database marketing analysts. Develops and/or communicates strategy to implement the objectives of the organization and guides others in linking their activities to the objectives. Evaluates client needs for quantitative analysis. Participates in creating and articulating relevant solutions for clients and in developing methods or processes for implementation. Leverages knowledge of statistical modeling techniques to provide suggestions or guidance to teams under their oversight. Provides direction on optimizes clients multi-channel campaigns. 

Perform advanced analytics tasks, including but not limited to:

  • Manages project tasks, timelines and deliverables
  • Manages and mentors junior analysts, contributing to their technical and career development
  • Manages relationships with other Merkle business units
  • Develops analytical solutions to client business problems
  • May pitch in the analyze and pull data or implement analytical solutions

SME in the following techniques:

  • Predictive statistical models
  • Customer profiling
  • Segmentation Analysis
  • Campaign Analysis
  • Data Analysis and Mining
  • Presents ideas and findings to clients
  • Participates in the sales process through solution development and responses to RFPs
  • Demonstrate thought leadership
  • Other duties as assigned 
  • Experience with MS Office (Word, Access, Excel, PowerPoint, Outlook) required
  • Experience managing 2+ employees
  • Experience with R, Python SQL, logistic regression, multiple regression required; Experience with Databricks a plus
  • Excellent written and oral presentation skills
  • Ability to explain/present complicated/advanced analytical methodology and results to non-technical audiences
  • Ability to provide strategic insights to improve client campaign performance
  • Ability to execute advanced analytic tasks (including but not limited to modeling, segmentation, DOE, forecasting, etc.) and create meaningful analytical outputs
  • Ability to translate analysis insights into actionable recommendations and strategies for marketers 



  • Must have experience with modeling and statistical concepts
  • Experiences with applying statistical techniques such as regression, ANOVA, cluster analysis, factor analysis, time series forecasting, experimental and design, etc. to solve business problems
  • Possess core database marketing knowledge such as understanding of Merkle and client data, relational database concepts, and direct marketing concepts
  • Possess core analytical competencies such as ability to formulate an analytical problem; QC data and results; Summarize key findings/insights; Make actionable recommendations; and develop new and innovative analytical solutions to solve challenging business problems
  • Campaign analytics experience requires 
  • Possess client/team engagement competencies such as gather specifications, develop analytical roadmap and approach and manage expectations, and coordinate delivery with internal team


  • Bachelor's Degree (B.S.) or equivalent in statistics, math, economics or related scientific/quantitative field plus several years' experience in applied disciplines; advanced degree (M.A., M.S., Ph.D.) preferred
  • Minimum of 10+ years of experience in quantitative marketing arena, in database and/or digital (addressable) marketing 
  • Contribute to innovation, process improvement, standardization
  • Deliver high-quality analytical solutions on time
  • Develop project plan, program plan, or overall roadmap; manage individual/team day-to-day tasks; and meet project deadlines
  • Work effectively across teams to ensure client satisfaction
  • Deliver constructive feedback to employees and hold difficult conversations with direct reports
Additional Information:

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere. 

All your information will be kept confidential according to EEO guidelines.

The anticipated salary range for this position is $144,400 – $209,000. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.  A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/  


More Information:

Our Culture: Merkle’s energy and personality lives through everything we say and do. Learn all about what defines our people and our vibe.

Students & Recent Graduates: Start your career at Merkle and get on the path to success.

Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.