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Manager, Advanced TV Activation

Location: Austin, TX.
Company Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description:

Open to remote applicants!

The Manager of Advanced TV Activation will lead the video activation team for a large healthcare client with over $15M in the channel annually across connected TV (CTV), addressable TV (ATV) and Over The Top (OTT) inventory. This role will be responsible for activation with partners, internal strategy sessions and external client facing presentations including performance readouts and strategic recommendations. Internally this individual will also serve as an expert in the performance advanced TV team providing guidance to other team members and accounts. The growth potential of this individual includes managing multiple teams and accounts after successful results in the first 12-24 months.

Key Responsibilities

Video Investment, Strategy and Activation:
•    Maintain marketplace expertise and keep current with trends, tools, strategies, research, resources and associations across all advanced television mediums (Connected TV [CTV], Over The Top [OTT] and Addressable TV[ATV])
•    Develop relationships with key media vendors 
•    Oversee client’s video investment activities as well as provide activation strategies and recommendations that are tailored to the client’s business model and goals to ensure all campaigns meet performance targets
•    Provide guidance to associate level team members and grow an advanced TV activation team environment via 1:1 training and coaching of assigned staff

Client & Internal Relationships:

•    Build trusting, collaborative relationships with clients at all levels
•    Manage expectations of client and their deliverables
•    Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
•    Grow business opportunities within current clients
•    Establishes strong internal relationships with other account leaders 
•    Demonstrate strong problem solving and solutioning capabilities
•    Ensure key information is provided to leadership team regarding client issues, internal agency issues, changes in account status, etc.
•    Establish and maintain communications process with clients, media teams, creative, etc. for each piece of business within the team
•    Adapt communications style to relevant audience
•    Link communication to audience’s concerns and perspectives

  • Bachelor’s Degree
  • 1+ years of video investment experience
  • 3+ years of media strategy and activation experience
  • Understanding of advanced TV (ATV, OTT, CTV) and the future development of TV (1st Screen Ads, In-Stream Advertising, etc.)
  • Knowledge of other media types (social, display, digital out of home, SEM, linear TV)
  • Experience planning & buying media campaigns
  • Experience planning, developing, and activation of TV strategies, including those that are optimized to client KPIs and Benchmarks
  • Previous strong relationships with media partners, clients, and colleagues
  • Proven history of convincing clients of recommended strategies
  • Previous work experience in a fast past or start-up environment
  • Excellent knowledge in Microsoft Office Excel and PowerPoint
  • Comfortable performing analysis on campaign
  • Experience working with advanced analytics teams
Additional Information:

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

Employees from diverse or underrepresented backgrounds encouraged to apply. Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.


More Information:

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