All Marketing Technology - Page 16

Latest Posts

3 Key CRM Trends from Merkle’s Q3 2019 Customer Engagement Report

Authored by: Andrew Galuppo |
Published on: Aug 20, 2019

Learn from key trends happening in the CRM world; from data and marketing technology to loyalty and customer experience from Merkle's Q3 2019 Customer Engagement Report.

Topic: All Marketing Technology | Email Marketing & Digital Messaging | Customer Strategy | All Customer Relationship Management

Google Marketing Platform: Combining Adtech and Analytics for the Ultimate Powerhouse

Authored by: |
Published on: Aug 16, 2019

Find out how Google Marketing Platform (GMP) can help you create an adtech stack and an analytics powerhouse.

Topic: All Marketing Technology | Media Strategy & Planning | Performance Media Analytics

Three Critical Components of a Nonprofit Tech Stack

Authored by: Chad Cochran |
Published on: Jul 02, 2019

Looking to upgrade your marketing platforms for a better your donors' experience? To make an informed decision, you must first understand the three major components of a technology stack and how they are used in the nonprofit space.

Topic: Nonprofit | All Marketing Technology

Demystifying the California Consumer Privacy Act: What You Need to Know

Authored by: Josh Herman |
Published on: Jun 24, 2019

Before getting sucked into the vortex of parsing legalese, it’s helpful to strip the digital varnish off the California Consumer Privacy Act and just look at the business principles involved.

Topic: Marketing Database & Data Management

Experience is Key, and Other Insights from Merkle Summit 2019

Authored by: Andrew Galuppo |
Published on: Jun 13, 2019

As we wrap up Merkle's 2019 Executive Summit, there were some prominent takeaways that brands should take note of.

Topic: All Marketing Technology | Digital & User Experience | Customer Strategy

What a Cloud-Based Data Solution Means for Data Scientists, Marketers, and IT

Authored by: Srini Krishnamurthy |
Published on: Apr 30, 2019

Cloud computing has gained popularity due to the lower upfront capital investment, flexible cost and support models, scaling on demand, and the increasing number of platforms and services in the cloud. Here, we will share lessons and implications for data scientists, marketers, and IT looking to leverage a cloud-based data solution.

Topic: All Marketing Technology | Marketing Cloud Platforms