Banking & Consumer Finance

Latest Posts

How Inflation Resilience Data Can Shape Insurance Marketing

Authored by: Carl Brenner, Paul Walczyk |
Published on: Jun 21, 2022

Inflation is impacting all of us - but not everyone is affected to the same degree. Learn how insurance companies can use Merkle's Inflation Resilience Dashboard to bring a localized approach to their audiences.

Third-Party Data strategies for Success in Financial Services

Authored by: Anamitra Chaudhuri |
Published on: Sep 07, 2021

What are the keys to success using third-party data? Let's look at some examples within the financial services sector.

Topic: Banking & Consumer Finance | All Data Solutions

How Financial Marketers Should Think About Customer Data Platforms

Authored by: Aaron Tellier |
Published on: Jul 07, 2021

CDPs provide unified customer data in an accessible and regularly updated solution, especially within highly competitive industries like financial services.

Topic: Banking & Consumer Finance | All Marketing Technology

How Did the Digital Marketing Industry Fare in Q4 2020?

Authored by: Melissa Reilly |
Published on: Jan 26, 2021

Merkle is happy to announce the release of our Digital Marketing Report covering Q4 2020. Learn about the high-level findings from this quarter's new edition.

How Financial Marketers Are Sprinting Towards Customer-Centricity

Authored by: Paul Evers |
Published on: Dec 23, 2020

The year 2020 for Financial Services Institutions (FSI) led to the acceleration and adoption of digital capabilities and decreased the importance of physical proximity to branches as a differentiator.

Topic: Banking & Consumer Finance | Customer Strategy

Banking Consumer Finance Strategic Update: September 2020 Review

Authored by: Paul Evers |
Published on: Oct 02, 2020

What's new in the Banking and Consumer Finance industry this month? Learn more from insights and trends to consumer sentiment and examples of innovation.

Topic: Banking & Consumer Finance | Customer Strategy

Message Like a Community Bank as Restrictions Increase

Authored by: Michael Sklar, Marc Bellanger |
Published on: Apr 16, 2020

Regional banks frequently use geographic segmentations in planning media spend, but less often use geographic segmentation to determine messaging. Yet, this behavior should change during the COVID-19 pandemic.

Topic: Banking & Consumer Finance | Customer Strategy

How Banking Marketers Can Deliver the Total Customer Experience

Authored by: Marc Bellanger |
Published on: Feb 24, 2020

While all three of our 2020 Marketing Imperatives have big implications for marketers in banking, achieving the first imperative requires a new mindset, approach, and vison.

Topic: Banking & Consumer Finance | Customer Strategy