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Blog - Email Marketing & Digital Messaging

Latest Posts

Customer Experience Trends to Expect in 2022: Part One

While marketers made every effort to create convenient online experiences amidst the pandemic, it’s time to get proactive in 2022. Hear from Merkle Commerce, Digital Experience, Digital Messaging, and Promotions & Loyalty teams for key components to marketing success in 2022.

Online Opulence: 8 Luxury Digital Trends for 2021

In the past, luxury brands have dictated the terms of engagement. With the rise of social media, ownership of the brand is shifting. Co-creation is more apparent. Brand image and buy-in have moved towards the domain of the consumer. It is no longer dictated by a management team in the Swiss Alps or a Milanese mansion. Let’s explore some of those luxury digital trends brands are deploying.

How Retailers Can Leverage Email for Mother’s and Father’s Day to Connect with Consumers in an Uncertain Time

This year, with COVID-19 impacting so many businesses and consumers, retailers with an online presence have a unique opportunity to connect with consumers to help fill a very real need for consumers. With these two holidays right around the corner, it’s time to tighten up your email strategy in advance of the holidays.