Blog - Attribution

Learn how to take advantage of preattentive attributes to reveal the answers to your data questions.

With the advent of digital marketing and machine-based learning, technology has revived the hopes of marketers in their ability to quantify the value they and their campaigns bring back to the business.

Most marketers measure the effectiveness of each fundraising channel with cost per dollar raised or income per name. Guess What? These metrics are wrong. They are not inaccurate due to lack of trying. In fact, many spend considerable effort ensuring these metrics are extremely precise. Unfortunately, precision is not the same as thing as accuracy.