Nearly every new research report on CX performance reinforces one glaring fact: the ability to personalize heavily — across offers, content, channels, touchpoints, timing, and other variables — is now table stakes for marketers. Customers expect brands to know and engage them as individuals. Full stop.

With Adobe Journey Optimizer (AJO), Merkle is again at the leading edge of helping brands achieve the ultimate goal of personalization at scale. As a Platinum Partner in the Adobe Solution Partner Program, Merkle was tightly involved in the development process of this technology. Merkle’s insights and expertise are shared in this new ebook, where you will learn:

• How Adobe Journey Optimizer tackles key challenges facing customer-obsessed marketers
• How adopting AJO drives customer experience transformation for the entire organization
• The benefits to marketers and to business outcomes
• How Merkle helps brands implement and operate AJO for maximum business value