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Merkle Positioned as a Challenger in the 2021 Gartner Magic Quadrant for Global Marketing Agencies

March 15, 2021
Columbia, MD

Merkle (www.merkle.com), a leading technology-enabled, data-driven customer experience management (CXM) company, announced it has been named by Gartner as a Challenger in the March 2021 Magic Quadrant for Global Marketing Agencies. The report evaluated 16 marketing agencies, consultancies, and system integrators on 15 criteria and placed Merkle in the Challenger category.

According to the report, “Gartner defines global marketing agencies as service providers dedicated to developing and executing marketing strategies for global brands. These agencies bundle their strategic marketing services with an array of complementary offerings to support their clients’ needs.”[1]

“We believe being named a Challenger is a testament to our strong heritage in data-driven marketing, our customer-centric vision, and our ability to execute personalized customer experience on a global scale,” said Erin Hutchinson, global CMO at Merkle. ”Merkle focuses on customer experience transformation and helping our clients to empower true customer-centered strategies. This includes pivoting to new ways of working, new business models, and product and service innovations, and we believe that this recognition from Gartner is a testament to that vision.”

The Gartner Magic Quadrant also emphasizes that “Agencies that had spent years investing in the expertise, technology and processes to deliver against these new business models — capabilities we’ve been emphasizing over the past few iterations of this Magic Quadrant research — became more strategically aligned to client organizations’ C-suites.”[1]

Clients of Gartner can view the full report here.

Source: [1] Gartner, Magic Quadrant for Global Marketing Agencies, Jay Wilson, Ewan McIntyre, Laurel Erickson, 17 March 2021.                           

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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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