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Merkle | Cardinal Path to Host Fourth Annual Analytics Rising Conference

October 15, 2021
Columbia, MD

Merkle | Cardinal Path, the world’s leading Google Marketing Platform reseller and managed service consultancy, is hosting the fourth annual Analytics Rising Conference on Wednesday, October 20. The half-day virtual conference is designed to inform, educate, and empower digital marketers to effectively compete in the modern marketing ecosystem.

Bringing together digital marketers, analysts and data scientists, the Analytics Rising Conference will bring together thousands of marketing professionals looking to explore the latest trends and strategies across the digital landscape through a data-first lens powered by the Google Marketing Platform. The conference provides two tracks showcasing marketing analytics solutions that are proven to drive brand value. Each track is tailored to address the biggest challenges facing marketers and empowering them to make digital transformation real:

●  Digital Transformation Now: Explore how to cut through the complexity, navigate the uncertainty, and achieve real ROI.

●  Marketing Technology Powerhouse: Discover how your Martech stack measures up to the capabilities needed to win in the digital landscape.

“The Analytics Rising Conference offers actionable insights for marketers trying to extract maximum value from their investment,” said Corey Koberg, CEO at Merkle | Cardinal Path. “We’re excited to bring marketers the fourth annual installment of this conference and continue curating the insight and expertise that will shape the future of the industry.”

“We’re thrilled to host the Analytics Rising Conference and showcase world class solutions built on the foundation of the Google Marketing Platform,” said Alex Langshur, google global practice leader at dentsu. “The topics will cover a broad range of the complex challenges marketers must address today and showcase the extent of the expertise that is reshaping our industry.”

Marketers in attendance will hear from top brands and industry experts from Google, Honda, Looker, SugarFree, and more, who are on the front lines of digital marketing. Sessions will be anchored in creating digital transformation along the entire customer journey, including ways to leverage martech to personalization strategies and privacy-first solutions that will help bring customers closer to brands.

To learn more about the Analytics Rising Conference or to request an invite, please follow the link here.

About Merkle

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 16,000 employees, Merkle is headquartered in Columbia, Maryland, with locations in 30+ countries throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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