Merkle (www.merkle.com), a leading technology-enabled, data-driven customer experience management (CXM) company, has appointed Paul Evers to the newly created position of chief client officer for Merkle Americas. In this role, Evers will oversee Merkle’s Client Leadership Group and elevate Merkle’s integrated client management approach to deliver on the full value of Merkle’s CXM capabilities.

As chief client officer (CCO), Evers will lead Merkle’s client teams to provide world-class service and continue to position Merkle as a leader in customer experience transformation. Evers will work across dentsu to expand on existing Merkle/CXM client relationships within the Creative and Media service lines.

“We are navigating in a time of rapid transformation, with changing consumer behaviors, rising expectations, and an evolving industry landscape. I am eager to take this opportunity to deliver on the value of the Merkle vision and be the ultimate partner to our clients in supporting them through these shifts,” said Evers. “Together with our strong team, we are positioned to pave a path to more comprehensive client service.”

Evers previously served as executive vice president, Financial Services Practice lead for Merkle, focusing on the delivery of integrated engagement strategies through analytics, data, and technology enablement. Evers has spent a decade developing a platform of growth through the integration of services against client objectives and building a strong reputation for Merkle in the financial services space. Now, as CCO, Evers will elevate client relationships to the executive level with a focus on helping world class brands drive transformational change.

“Paul has been a leader and an important part of the Merkle team for over a decade. He has been instrumental in developing our client partner organization and has contributed significantly to the growth of many clients in our financial services practice,” said Michael Komasinski, president, Merkle/CXM, Americas. “Paul is uniquely qualified to lead this charge for the future of Merkle.”

Merkle’s Client Leadership Group is spearheaded by accomplished industry executives with a history of managing complex accounts across all industries. The leadership team includes Yara Lutz, chief operating officer; Anne-Marie Schaffer, Retail/Consumer Goods Portfolio lead; Aaron Tellier, Insurance and Wealth Management Portfolio lead; Jane Portman, Health and Nonprofit lead; Jonathan Gagliano, Banking, Payments, and Fintech Portfolio lead; and Jose Cebrian, Emerging Vertical Portfolio lead.