dentsu International has appointed Keith Lippiatt as global chief operating officer for its customer experience management (CXM) line of business (LoB). Lippiatt’s role is essential to the execution of business processes across all of dentsu’s CXM functions, working with the leaders across the business to support the implementation of integrated business life cycle activities.

Dual reporting to Neil Gissler, global chief operating officer, dentsu International, and Craig Dempster, global chief executive officer, dentsu International CXM LoB, Lippiatt is charged with ensuring that growth and profitability plans and processes are in place for the line of business to meet its aggressive goals and objectives.

Lippiatt is a 27-year veteran of Accenture, most recently serving as senior managing director leading the Global Intelligent Cloud and Infrastructure Services. Having lived and worked in the Asia-Pacific and European regions, his knowledge and experience in international markets will be essential drivers of the global marketing services group’s continued growth and expansion.

Prior to Accenture, Lippiatt held executive position at InsWeb Corporation, most recently as chief technology officer. He has held several board of director positions and is currently a member of the Corporate Advisory Board for USC Marshall School of Business. He holds a patent for Systems and Methods for Detecting and Investigating Insider Fraud.

“I couldn’t be more excited to welcome Keith into the dentsu family. His addition to the team will be instrumental in establishing dentsu International’s leadership position in the CXM market,” said Dempster. “Coming from such a strong technology background, and specifically the cloud services arena, he will be an invaluable asset in one of the major growth areas for our future, one in which we intend to compete at a whole new level in the marketplace.”

“We are fortunate to have tapped Keith for this important role, which is a crucial building block for dentsu’s integrated go-to-market strategy,” said Gissler. “His solid knowledge of global skillsets, coupled with a deep experience in offshoring the global delivery of CXM capabilities, will propel our growth in that direction and lead us to a level of operational efficiency that will be hard to outmatch.”

“My decision to join dentsu International was an easy one,” noted Lippiatt. “Not only do I have the opportunity to make a meaningful impact on the future of such an innovative and growing company, I am also energized by the unique culture of collaboration, trust, and achievement, both within the CXM LoB and throughout dentsu. It came through in my initial conversations with the executive leaders; and from my first few weeks on board, I can tell that passion is the real thing – even without the benefit of in-person meetings. I am excited to get to work with this smart and motivated group of people throughout the Americas, EMEA, and APAC, as we grow and scale the CXM line of business for dentsu.”

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About dentsu international

Part of Dentsu Group Inc, dentsu international is made up of nine leadership brands - Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, MKTG, Vizeum, Posterscope and supported by its specialist brands. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 48,000 dedicated specialists. www.dentsu.com   

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