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Merkle to Explore Best Practices for People-Based Marketing at the 2019 Adobe Summit

March 25, 2019
Columbia, MD

Merkle, a leading technology-enabled, data-driven performance marketing agency and lead Adobe Alliance agency for the Dentsu Aegis Network, has returned as a top sponsor for the 2019 Adobe Summit, taking place in Las Vegas from March 26 to 28.

Merkle will be joining industry leaders from Adobe, TIAA, and GSK for two top sessions during the Summit:

  • Overcoming Real World Challenges: Using AAM to Drive Customer-Centric Personalized Experiences at Scale in a Large Financial Services Organization on Tuesday, March 26 at 5:30 p.m. PT. Speakers will include Giuliana Quiroz, head of digital analytics at TIAA, Mayur Dharwadkar, senior manager of analytics at Merkle, and Sunil Rao, vice president of analytics at Merkle.
  • Disrupting Digital Experiences in Regulated Industries on Thursday, March 28 at 2:30 p.m. PT. Speakers will include Jeremy Pincus, head of global digital marketing tech at GSK, Thomas Swanson, head of industry strategy and marketing – health & life sciences at Adobe, and Kurt Gottzandt, director, platform architecture at Merkle.

Both sessions will focus on Adobe’s Experience and Audience Manager platforms, and how marketers can leverage them to face the growing challenges associated with digital transformation. In addition to joining the larger Adobe Summit agenda, Merkle will host three talks on Audience Mastery, Adobe Experience Platform, and Adobe Experience Manager in an invite-only setting.

“Adobe Summit is one of the most important places to explore the role of people-based marketing,” said Erin Hutchinson, SVP, Marketing, at Merkle. “It provides a key platform for companies to discuss the importance of putting customer experiences first and attendees are able to walk away with valuable industry insights.”

For additional information on Merkle’s strategic partnership with Adobe, please visit here.


Kite Hill PR for Merkle
Sylvie Calman
[email protected]

About Merkle

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 16,000 employees, Merkle is headquartered in Columbia, Maryland, with locations in 30+ countries throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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