Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has become one of DoubleClick’s Certified Marketing Partners. DoubleClick’s Marketing Partner program features the top digital marketing experts in the industry, all of which are carefully vetted to meet its rigorous qualification standards.
Joining the partner program is a testament to the expertise and credibility of Merkle’s agency experts within the DoubleClick platform, namely DoubleClick Bid Manager and DoubleClick Campaign Manager. The certification touts Merkle as a digital marketing expert and trusted business partner that helps advertisers succeed within the DoubleClick platform. In the UK, Merkle│Periscopix is also a Certified Marketing Partner for DoubleClick Search, Bid Manager, and Campaign Manager as well as for data and measurement and implementation and media management. Other partnership certifications include Google Analytics in the US and Google Analytics, Tag Manager, Optimize, and Data Studio in the UK.
“As a DoubleClick agency partner for many years, earning the DoubleClick Certified Marketing Partner badge was a natural evolution in our relationship. Merkle’s enhanced partnership with DoubleClick only further extends our commitment to the Google community and the value that we bring to our clients through holistic data, analytics, and performance media services,” said Adam Lavelle, chief solutions officer of Merkle.
Merkle, as a Google Analytics Solutions Partner, will co-host a complimentary webinar alongside Google on Tuesday, June 27, 2017 at 11:00 a.m. ET. The webinar, Start Optimizing Your Customer Journeys Today, will be led by Merkle’s Jennifer Veesenmeyer, VP, experience analytics and feature Casey Carey, director, platforms and publisher marketing for Google. Marketers will learn how to optimize experiences across the customer journey to acquire and retain the most profitable relationships.