Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will be sponsoring and speaking at CRMC 2015, the premier networking event for retail marketers and CRM executives. The event, being held June 3-5 in Chicago, attracts the industry’s top service providers and retail brands from around the world and focuses on important topics including digital marketing, mobile and social media, and customer behavior.
On Thursday, June 4 at 10:20 a.m., Mark Guenther, VP, client leadership team, Merkle, will be presenting alongside John Kalinich, SVP, Omni-Channel Operations & eCommerce, Deckers Brands – parent company of the UGG® brand, Teva® and Sanuk®, to deliver a session entitled, Delivering A Valuable Customer Experience Through A Connected CRM System.
“Deckers Brands has centered our people, processes, and technology on the needs of our customers to ensure a consistent and powerful brand experience across all channels,” said John Kalinich, SVP, Omni-Channel Operations & eCommerce, Deckers Brands. “Through our partnership with Merkle and 500friends, we’ve identified foundational building blocks to deliver upon our promise of an omni-channel experience.”
Deckers is on a mission to transform its customer experience, but with disparate systems and siloed organizational alignment delivering a true omni-channel experience comes with challenges. In this session, Mark and John will discuss the objectives, considerations, and implications faced to build a CRM system from scratch that truly connects all facets of a multi-brand portfolio. Attendees will learn the key aspects of transformation, from the foundation of a marketing database to the integration of loyalty and organizational alignment to deliver a more valuable customer experience.
“The CRMC conference is a great venue for bringing marketers and retailers together to discuss the innovative strategies that are driving this industry,” said Mike Mojica, EVP & GM of Merkle’s Retail and Consumer Goods practice. “Attend our session to learn actionable strategies for building a complete omni-channel experience that delivers customer value and maximizes the profitability of your customer relationships.”
To learn more about the conference or to request a meeting with Merkle, please click here.