Merkle (www.merkle.com), a leading technology-enabled, data- driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announces that it has added Revolution Analytics, the big data analytics software that enhances and extends open source R, to its partner network. The partnership will empower and enhance Merkle’s advanced analytics toolbox by providing a modern, high-performance tool to support its big data requirements and customer-centric digital analytics capabilities.
In an industry where customer-centric organizations have the marketing edge, advanced analytics is the driving force behind customer experiences. “The addition of Revolution Analytics enhances our ability to generate powerful insights with agility on behalf of our clients,” said Ed Forman, SVP of Analytic Innovation at Merkle. “This partnership further empowers our talented data scientists to perform advanced analytics and measurement techniques that support optimization decisions in today’s omni-media world.” R is the world’s most widely used statistics programming language and ensures the best practices for development and deployment of big data analytics.
“We are proud and happy to partner with Merkle and support their global team with R training and our enterprise software, which adds scalability and enterprise deployment capabilities that will allow Merkle to further innovate for their clients,” added David Rich, CEO of Revolution Analytics.