Merkle (www.merkle.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announces the appointment of Dave Boyd to vice president and client partner for Merkle’s Retail and Consumer Goods practice. In this role, Boyd will be responsible for the integrated delivery of Merkle’s analytical expertise coupled with its digital marketing capabilities, helping retail and consumer goods companies turn customer insights into long-lasting customer relationships.
“Merkle’s innovative approach to data-driven customer marketing, digital, and creative enables world-class retailers to drive greater loyalty, engagement, and lifetime customer value,” said Boyd. “I am excited to join the Merkle team where I will focus on delivering engaging, personalized, and consistent brand experiences for our retail and consumer goods clients and help to maximize their financial results.”
Boyd is a seasoned marketing professional with over 25 years experience in developing strategic and successful relationships spanning across digital, database, and direct marketing services. He joins Merkle from Targetbase where he spent over five years as senior vice president, Client Services. Prior to joining Targetbase, he led client engagements with the goal of driving growth and profitability for imc², Avenue A, and Agency.com.
“Dave’s knowledge of digital and CRM in the retail and consumer goods industries, along with his track record of success in business development, will be an asset to our team as we continue on our growth trajectory,” said Mike Mojica, EVP and General Manager for Merkle’s Retail and Consumer Goods practice. “His background and expertise make him best suited to help retailers deliver personalized customer experiences that enable sustainable competitive advantage.”
Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 16,000 employees, Merkle is headquartered in Columbia, Maryland, with locations in 30+ countries throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.