Merkle (www.merkle.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announced its partnership with Sitecore®, a global leader in customer experience management software. The partnership presents a tremendous opportunity for Merkle to provide its clients’ customers with highly personalized digital experiences in real time through the Sitecore® Experience Platform™.

Sitecore’s experience platform was recently recognized as the most visionary leader in Gartner’s 2014 Magic Quadrant for Web Content Management. The platform provides an automated, flexible, and predictive customer experience management solution that seamlessly combines web content management with customer intelligence to drive one-on-one engagement with every customer at every touchpoint. This partnership will enhance Merkle’s ability to help clients across all industry practices execute Connected CRM by understanding their customers and serving them the ideal experience, while boosting its technology infrastructure and backend analytic insight capabilities.

“I’m excited about our partnership with the top-tier experience management company, Sitecore, which enhances Merkle’s ability to deliver personalized experiences that can be analyzed and optimized in real time,” said Justin Stayrook, vice president, experience technology at Merkle.

“Working in partnership, Sitecore and Merkle are uniquely positioned to stretch what’s possible in terms of delivering highly personalized and optimized experiences across channels to every individual,” said Dominic Citino, Vice President, Global Partnerships and Alliances at Sitecore.