Merklewww.merkle.com, the nation's largest and fastest growing independent customer relationship marketing agency, today announced several keynote speakers for its seventh annual summit, which will be held June 7-9 at the Loews Miami Beach Hotel in Miami Beach, Florida.
This year, Merkle's CRM Executive Summit will feature speakers and interactive sessions under the theme "Building Your Customer Strategy as a Business Strategy." The event will address critical marketing issues and present actionable ideas for achieving greater ROI by maximizing the inherent value of a company's customer portfolio. In addition, the Summit will provide attendees with a "road map" and practical steps to enabling effective customer relationship marketing strategies, while showcasing actual lessons learned and best practices from top organizations. Overcoming transformation and change management challenges- often the barrier to true customer-centric marketing-will also be discussed.
Presenters for the Summit include marketing leaders from major organizations: Barry Judge, CMO, Best Buy; Meg A. McCabe, Vice President of Consumer Marketing and Product, Aetna; Sanjay Gupta, CMO, GMAC; and Kathleen Bromage, CMO, The Hartford. Also presenting will be Dave Frankland, Principal Analyst, Forrester.
Marketing experts will also present a variety of presentations in the areas of social media analysis, customer segmentation, mobile marketing, customer relationship marketing and strategy, and loyalty strategy. Additional presentations will explore how marketers can add value to their programs by using information, analytics and technology to improve customer engagement, optimize the use of digital media and evaluate a company's overall media mix.
Merkle CMO Craig Dempster said, "The purpose of Merkle's annual CRM Executive Summit is to bring together some of the industry's best marketing minds to discuss pivotal issues and explore best practices. The Summit sets out to build on the sessions and learnings from previous years. In 2010, the Summit aims to increase the collaborative dialogue, challenge conventional marketing wisdom, and provide marketers with new insights. It is also an outstanding opportunity for marketers to network with peers from dozens of organizations across the U.S."