Anne Mette Koch
- Quote
- FAVORITSTEDER is also the seller’s channel — a space for pride, passion, and the emotional side of selling a home. And that’s something we should never underestimate.
Overview
Danbolig is one of the largest real estate chains in Denmark, known for its digital innovations and strong local expertise. To enrich the home-buying journey, they wanted to help sellers share their neighbourhood experiences directly with buyers, making listings more personal, engaging, and informative.
-
+98.82%
more page views from users engaging with Favorite Places -
+28.57%
higher engagement rate -
+44.44%
increase in conversion rate -
+2.92 min
longer average time on site
The challenge
Real estate is not just about square meters and floor plans. It's also about the feeling of belonging - of knowing what it’s like to live in a certain neighborhood. While buyers typically look for location insights, they often rely on limited or generic information.
At the same time, sellers are full of local tips, pride, and passion - but have no natural outlet to share it. danbolig saw an opportunity to bridge this emotional and data-driven gap by turning sellers’ local knowledge into usable, human-centered content for buyers.
The challenge was to design an experience that would feel authentic, drive engagement, and add real value to both sides of the housing market.
The approach
Enter Favoritsteder - “Favorite Places." The idea was simple but powerful: Give sellers a voice and buyers a richer sense of place. With this feature, sellers can pin their favorite local spots - cafés, playgrounds, walking paths, hidden gems - directly on the interactive map of danbolig.dk.
- Each pin is visualized as a clickable heart with a custom title and a short personal description.
- The pins appear not only on the seller’s own property listing but also across all listings within the same neighborhood, creating a shared content layer that benefits the entire area.
- The data is entirely user-generated and deeply personal - making it both trustworthy and unique.
- It transforms danbolig’s platform into a local discovery tool that helps buyers imagine life beyond the floorplan.
The outcome
Since its launch, Favorite Places has been enthusiastically adopted by sellers — and even more appreciated by buyers. In 2024, the number of pinned locations grew dramatically, reflecting growing engagement and trust in the feature.
Buyers who interacted with FAVORITSTEDER displayed significantly stronger site behavior: They viewed nearly twice as many pages (+98.82%), stayed much longer on the site (6:13 vs. 3:21), and were 44.44% more likely to convert.
Beyond the numbers, FAVORITSTEDER has strengthened danbolig’s brand position as a people-first real estate agency — one that values emotional storytelling as much as market metrics.
As Anne Mette Koch, danbolig’s Commercial Director, puts it:
- Quote Neil Korgaoka
