Data & Identity

Our industry-leading data and identity solutions help brands deliver powerful one-to-one experiences that meet customers in every moment.


Data & Identity

Our industry-leading data and identity solutions help brands deliver powerful one-to-one experiences that meet customers in every moment.

Data & Identity

Our industry-leading data and identity solutions help brands deliver powerful one-to-one experiences that meet customers in every moment.

Data & Identity

Our industry-leading data and identity solutions help brands deliver powerful one-to-one experiences that meet customers in every moment.

Data & Identity

Our industry-leading data and identity solutions help brands deliver powerful one-to-one experiences that meet customers in every moment.

Data & Identity

Our industry-leading data and identity solutions help brands deliver powerful one-to-one experiences that meet customers in every moment.

Connected, personalized experiences begin with knowing customers individually. But challenges like cookie deprecation and privacy regulations make that increasingly difficult. That’s where we come in.


With innovative, industry-leading data and identity solutions, we help global enterprise brands make sense of their customer data strategy and drive greater business growth through person-based experiences. Our Merkury identity platform empowers brands to own and control first-party identity at an individual level. We deliver better performance, more transparency, simple connections, and important integrations. And we’re the partner who can ensure your organization wins in a cookieless world.

Our data & identity experts


Our data & identity experts

Our data & identity experts

Our data & identity experts

Our data & identity experts

Our data & identity experts

Matthew Seeley
Matthew Seeley
Global Lead, Data & Identity

Matt is responsible for the strategic vision, service delivery, and overall performance of Merkle’s Data and Identity Practice.

Prior to Merkle, Matt served as COO at Cheetah Digital and before that, Experian by way of CheetahMail, as part of the founding team in 2000. A pioneer in the email space, Matt helped transform CheetahMail from a $2 million startup into one of the premier global email services organizations. After being acquired by Experian, Matt expanded his role to leading the company’s Marketing Services division in North America, running all email and cross-channel platforms across the globe.

/content/dam/merkle/en/content-fragments/images-content-fragments/leadership-headshots/Merkle-Matt-Seeley-Headshot.jpg
Matthew Seeley
https://www.linkedin.com/in/matthew-seeley-7275b6/
true
8
Ben Gott
Ben Gott
Practice Lead, Marketing Solutions EMEA

Ben leads Merkle's data and marketing technology division across EMEA. He leads a team that is responsible for the implementation, integration and management of clients’ data and technology, ensuring that they are getting the most out of their investments. His team specialise in strategic consultancy, CRM, technical consulting, analytics, and real-time decision management solutions.

During his 15 year career at Merkle, Ben has worked to bring the Agency Services and Marketing Solutions businesses closer together and to empower clients' customer experience transformations through tech. His experience supports our wider business integration as martech platforms continue to grow. Ben originally formed part of the leadership team for Merkle’s first EMEA acquisition, the multi-award-winning Periscopix.

His career to date has seen him occupy lead roles across the disciplines of analytics, performance media and data and martech. Most recently, he led the integration of the company's digital and customer analytics teams, to create a combined analytics practice which is unique to Merkle. He has also worked closely with Merkle's key enterprise tech partners to help clients rise to the challenge of bringing the different marketing disciplines together to work harmoniously.

Ben is a keen supporter of the efforts of Merkle’s Diversity, Equity and Inclusion committee, with particular involvement in promoting the Gender and Ethnicity pillars.

/content/dam/merkle/en/content-fragments/images-content-fragments/leadership-headshots/Merkle-Ben-Gott-Headshot.jpg
Ben Gott
https://www.linkedin.com/in/brgott/
true
21

Our partnerships

We partner with some of the world’s leading technologies to create more powerful experience and commerce solutions.

Our partnerships

We partner with some of the world’s leading technologies to create more powerful experience and commerce solutions.

Our partnerships

We partner with some of the world’s leading technologies to create more powerful experience and commerce solutions.

Our partnerships

We partner with some of the world’s leading technologies to create more powerful experience and commerce solutions.

Our partnerships

We partner with some of the world’s leading technologies to create more powerful experience and commerce solutions.

Our partnerships

We partner with some of the world’s leading technologies to create more powerful experience and commerce solutions.
Adobe logo Adobe
AWS logo AWS
Google logo Google
Salesforce logo Salesforce
snowflake logo Snowflake