Marketing Data at the Person Level
All data is sourced and resolved to a single person's identity.
Multi-Sourced Analytic Approach
Data sources are selected on merit and tested rigorously, not based on cost or relationship with providers.
Improved Enrichment & Performance
High accuracy, depth, & coverage for marketing performance.
Predictive Value
Predict outcomes and customer affinities with the highest fidelity.
-
42%
average higher coverage -
38%
average higher descriptive power -
15%
better predictive power -
32%
higher accuracy
Merkle’s specialty third-party data segments add even more descriptive attributes to your customer data across transactional, life events, geo-location, and B2B segments.
- Wallet Buyer Signals: 750 transaction-based modeled segments. Built from the largest dataset of U.S. credit and debit cards
Places: Multi-source, person-level location data
Life Events: Pre- and new movers – the largest source of moving data in the industry
B2B Connect: 48MM+ unique decision-makers across SMBs and enterprises
Transform your data strategy, accelerate time-to-market, and maximize ROI with our curated marketplace of premier branded data from quantitatively vetted providers.
Eliminate the guesswork of sourcing reliable third-party data. You’re able to hand-select partners who meet rigorous quality standards so you can integrate their datasets seamlessly with your existing infrastructure.
Strategic partnerships make DataSource's powerful consumer attributes accessible directly within the platforms you already use, accelerating insights and empowering data-driven decisions that boost engagement and ROI.
You can also tap into new prospecting audiences, widening the scale of marketing programs.
