Data Valuation Lab
Better data. Less waste. Stronger outcomes. — That’s the Data Valuation Lab advantage.
Our proprietary Data Valuation Lab evaluates and brings together data from across the marketplace. We stress-test this data across key performance indicators – coverage, accuracy, descriptive power, and predictive power – to expose gaps and uncover opportunities.
- Marketing Data at the Person Level: All data is sourced and resolved to a single person's identity.
- Multi-Sourced Analytic Approach: Data sources are selected on merit and tested rigorously, not based on cost or relationship with providers.
- Improved Enrichment & Performance: High accuracy, depth, & coverage for marketing performance.
- Predictive Value: Predict outcomes and customer affinities with the highest fidelity.
Benefits for you:
Better Performance
Lab-validated, multi-sourced data outperforms single-source alternatives, giving you stronger response rates, sharper targeting, and higher conversion.All data is sourced and resolved to a single person's identity.
Maximum Efficiency:
Eliminate redundant spend and underperforming sources. Every dollar goes toward data that moves the needle.
Improved Enrichment & Performance
High accuracy, depth, & coverage for marketing performance.
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42%
average higher coverage -
38%
average higher descriptive power -
15%
better predictive power -
32%
higher accuracy
Merkle’s specialty third-party data segments add even more descriptive attributes to your customer data across transactional, life events, geo-location, and B2B segments.
- Wallet Buyer Signals: 750 transaction-based modeled segments. Built from the largest dataset of U.S. credit and debit cards
Places: Multi-source, person-level location data
Life Events: Pre- and new movers – the largest source of moving data in the industry
B2B Connect: 48MM+ unique decision-makers across SMBs and enterprises
Transform your data strategy, accelerate time-to-market, and maximize ROI with our curated marketplace of premier branded data from quantitatively vetted providers.
Eliminate the guesswork of sourcing reliable third-party data. You’re able to hand-select partners who meet rigorous quality standards so you can integrate their datasets seamlessly with your existing infrastructure.
Strategic partnerships make DataSource's powerful consumer attributes accessible directly within the platforms you already use, accelerating insights and empowering data-driven decisions that boost engagement and ROI.
You can also tap into new prospecting audiences, widening the scale of marketing programs.
