Analytics & Data Platforms

Our powerful array of solutions help brands activate customer data in real time and tap into the full potential of connected experiences.


Analytics & Data Platforms

Our powerful array of solutions help brands activate customer data in real time and tap into the full potential of connected experiences.

Analytics & Data Platforms

Our powerful array of solutions help brands activate customer data in real time and tap into the full potential of connected experiences.

Analytics & Data Platforms

Our powerful array of solutions help brands activate customer data in real time and tap into the full potential of connected experiences.

Analytics & Data Platforms

Our powerful array of solutions help brands activate customer data in real time and tap into the full potential of connected experiences.

Analytics & Data Platforms

Our powerful array of solutions help brands activate customer data in real time and tap into the full potential of connected experiences.

Brands win or lose based on the ability to deliver connected experiences at the scale and speed of customer expectations. To succeed, they need a new approach to CX technology and analytics.


With the Merkle Connected CX Cloud and a full array of flexible, scalable solutions, we help brands harness technology and innovation to drive more value from their CX investments — and quickly realize the business benefits of connected CX. We have decades of experience partnering with leading global brands, years of specialized expertise in every major industry, and deep partnerships with leading tech vendors. And we’re the partner who can connect the dots to deliver powerful business outcomes.

Our Offerings


Our Offerings

Our Offerings

Our Offerings

Our Offerings

Our Offerings

Client success stories


Client success stories

Client success stories

Client success stories

Client success stories

Client success stories

Our analytics & data platform experts


Our analytics & data platform experts

Our analytics & data platform experts

Our analytics & data platform experts

Our analytics & data platform experts

Our analytics & data platform experts

Shirli Zelcer
Shirli Zelcer
Global Lead, Analytics & Technology

Shirli is the Global Head of Analytics and Technology at Merkle. With over 20 years of experience in analytics and insights, business advisory and organizational design, artificial intelligence and data science, and cloud and marketing technologies, Shirli is at the forefront of innovation ranging from ethical AI and advancements in cloud engineering to future-proofing data literate organizations around zero-party data.

At Merkle, Shirli is responsible for leading the Analytics & Marketing Technology practice area, a global division of more than 5,600 practitioners across the Americas, EMEA, and APAC, covering services that include consumer and experience insights; product and market intelligence; data science and artificial intelligence; and marketing technology, big data infrastructure, and cloud engineering. 

Her team’s work is wide-ranging, covering everything from enterprise segmentation and acquisition modeling to CDP and data infrastructure implementation to advanced media mix modeling, personalization strategies, and bespoke AI solutions in areas including pricing, supply chain, and competitive intelligence.

Shirli has worked across numerous industries, but has especially deep experience in travel, media and entertainment, retail, high tech, and financial services, having partnered with brands including Disney, Dell, Universal Parks and Resorts, Royal Caribbean, Marriott, and Nike.

Prior to joining Merkle, Shirli worked for Capital One in the Marketing and Analysis department, responsible for developing credit risk models, NPV models, and DOE testing. Shirli has both a bachelor’s and a master’s degree in Statistics from Cornell University.

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Shirli Zelcer
https://www.linkedin.com/in/shirlizelcer/
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Ben Gott
Ben Gott
Practice Lead, Marketing Solutions EMEA

Ben leads Merkle's data and marketing technology division across EMEA. He leads a team that is responsible for the implementation, integration and management of clients’ data and technology, ensuring that they are getting the most out of their investments. His team specialise in strategic consultancy, CRM, technical consulting, analytics, and real-time decision management solutions.

During his 15 year career at Merkle, Ben has worked to bring the Agency Services and Marketing Solutions businesses closer together and to empower clients' customer experience transformations through tech. His experience supports our wider business integration as martech platforms continue to grow. Ben originally formed part of the leadership team for Merkle’s first EMEA acquisition, the multi-award-winning Periscopix.

His career to date has seen him occupy lead roles across the disciplines of analytics, performance media and data and martech. Most recently, he led the integration of the company's digital and customer analytics teams, to create a combined analytics practice which is unique to Merkle. He has also worked closely with Merkle's key enterprise tech partners to help clients rise to the challenge of bringing the different marketing disciplines together to work harmoniously.

Ben is a keen supporter of the efforts of Merkle’s Diversity, Equity and Inclusion committee, with particular involvement in promoting the Gender and Ethnicity pillars.

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Ben Gott
https://www.linkedin.com/in/brgott/
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Our partnerships

Our analytics & CX technology solutions seamlessly integrate with some of the world’s leading technology innovators for more powerful combined solutions.

Our partnerships

Our analytics & CX technology solutions seamlessly integrate with some of the world’s leading technology innovators for more powerful combined solutions.

Our partnerships

Our analytics & CX technology solutions seamlessly integrate with some of the world’s leading technology innovators for more powerful combined solutions.

Our partnerships

Our analytics & CX technology solutions seamlessly integrate with some of the world’s leading technology innovators for more powerful combined solutions.

Our partnerships

Our analytics & CX technology solutions seamlessly integrate with some of the world’s leading technology innovators for more powerful combined solutions.

Our partnerships

Our analytics & CX technology solutions seamlessly integrate with some of the world’s leading technology innovators for more powerful combined solutions.
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