Your Roadmap to a Unified Retail Experience
The migration of customers to online retail continues. With those growing numbers come the expectations that your online experience be as good or better than traditional channels.
Merkle recently teamed up with Adobe and others to illustrate how to serve a unified experience that drives customer engagement and delivers business results. Retail Technologies that Pair Well Together gives you a proven guide to applying the key components of a unified shopping experience:
- Content and commerce tailored to each customer’s specific needs at every stage of the buying journey
- Cross-channel consistency, whether users visit your mobile site, open a marketing email, or visit your local store
- Transparency about the security and use of customer data
- Ease of user experience, from quick-loading web pages to straightforward payment and checkout
Read our guide, Retail Technologies that Pair Well Together, to learn how to serve a unified retail experience that’s great for your customers and your bottom line.