Merkle is a data broker under Texas law. To conduct business in Texas, a data broker must register with the Texas Secretary of State (Texas SOS). Information about data broker registrants is available on the Texas SOS website.
Ninety-five percent of leaders are allocating budget to generative AI, yet only 35% have achieved enterprise-wide adoption. The issue isn’t funding or ambition. It’s organizational transformation.
Our research reveals the four barriers that stall progress and outlines where organizations should focus to move from pilots to enterprise value. Merkle helps leaders close this gap by aligning strategy, people, platforms, and data around measurable results. The outcome: AI that drives growth, improves efficiency, and scales with confidence.
In this infographic, you’ll discover:
The disconnect between AI funding and enterprise-wide adoption
The organizational barriers slowing progress
Why scaling AI requires more than new tools
What's At Stake
-
$2.5T
estimated global AI investments in 2026* -
76%
of customers expect their devices to reorder items and schedule service for them by 2035** -
33%
of B2B commerce predicted to be AI-driven (machine-to-machine) by 2030***
