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Neutrogena transforms its business with dentsu and Salesforce

October 4, 2021
Columbia, MD

Dentsu announced that it has helped Neutrogena transform its business by utilising the Salesforce platform to capture valuable first-party consumer data and deliver personalised marketing communications and digital experiences ahead of the holiday season.        

For this innovative work, dentsu has been named a recipient of the Salesforce Partner Innovation Award in the Consumer Goods category. To accomplish this, dentsu integrated Salesforce Einstein AI with Salesforce Commerce Cloud to capture consumer behaviours within Neutrogena.com, updated the brand’s annual online holiday shop, developed a Skin360 progressive web app (PWA), and leveraged Salesforce Marketing Cloud for audience segmentation and dynamic messaging – providing subscribers with early access to the brand’s Black Friday sales.

“Neutrogena’s approach to the market and commitment to its customers and their experiences makes it not only an iconic brand, but also a tremendous partner,” said Jeff Eden, Salesforce Chief Growth Officer at dentsu. “Add in the power of Salesforce and dentsu’s capabilities as an experience-driven agency and there is nothing we can’t do to meet the needs of Neutrogena's customers. We are incredibly proud of this latest recognition.”

“Salesforce Partner Innovation Award winners such as dentsu work relentlessly to enable their customers’ success,” said Tyler Prince, Executive Vice President, Alliances & Channels, Salesforce. “Dentsu’s initiative and ability to deliver results illustrates how Salesforce partners are integral to creating value and enabling digital transformation in our new work-from-anywhere world.”

Salesforce partners such as dentsu are part of the growing Salesforce economy, which according to a new study by IDC*, is projected to produce more than 9 million new jobs and $1.6 trillion in new business revenue by 2026. The study finds that Salesforce is driving massive gains for its partner ecosystem, which will see $6.19 in gains for every $1 Salesforce makes by 2026.

Salesforce, Commerce Cloud, Einstein AI, Marketing Cloud and others are among the trademarks of salesforce.com, inc.

**​​IDC White Paper, sponsored by Salesforce, “The Salesforce Economic Impact,” doc #US48214821, September 20, 2021

About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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