Dentsu announced that it has helped Neutrogena transform its business by utilising the Salesforce platform to capture valuable first-party consumer data and deliver personalised marketing communications and digital experiences ahead of the holiday season.        

For this innovative work, dentsu has been named a recipient of the Salesforce Partner Innovation Award in the Consumer Goods category. To accomplish this, dentsu integrated Salesforce Einstein AI with Salesforce Commerce Cloud to capture consumer behaviours within Neutrogena.com, updated the brand’s annual online holiday shop, developed a Skin360 progressive web app (PWA), and leveraged Salesforce Marketing Cloud for audience segmentation and dynamic messaging – providing subscribers with early access to the brand’s Black Friday sales.

“Neutrogena’s approach to the market and commitment to its customers and their experiences makes it not only an iconic brand, but also a tremendous partner,” said Jeff Eden, Salesforce Chief Growth Officer at dentsu. “Add in the power of Salesforce and dentsu’s capabilities as an experience-driven agency and there is nothing we can’t do to meet the needs of Neutrogena's customers. We are incredibly proud of this latest recognition.”

“Salesforce Partner Innovation Award winners such as dentsu work relentlessly to enable their customers’ success,” said Tyler Prince, Executive Vice President, Alliances & Channels, Salesforce. “Dentsu’s initiative and ability to deliver results illustrates how Salesforce partners are integral to creating value and enabling digital transformation in our new work-from-anywhere world.”

Salesforce partners such as dentsu are part of the growing Salesforce economy, which according to a new study by IDC*, is projected to produce more than 9 million new jobs and $1.6 trillion in new business revenue by 2026. The study finds that Salesforce is driving massive gains for its partner ecosystem, which will see $6.19 in gains for every $1 Salesforce makes by 2026.

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**​​IDC White Paper, sponsored by Salesforce, “The Salesforce Economic Impact,” doc #US48214821, September 20, 2021