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Dentsu’s Content Symphony Named Featured Partner Solution for New Adobe Marketing System of Record

June 9, 2021

Dentsu’s enterprise content solution, Content Symphony, has been named a Partner Solution for Adobe’s new Marketing System of Record, which the company unveiled at Adobe Summit. The designation is bestowed upon partners that leverage Adobe’s creative, experience, and workflow technologies as core infrastructure in solutions to enable better collaboration, automation, and workforce management.

Leveraging Adobe Workfront as part of Adobe Experience Cloud, this new system of record provides a source of truth that connects the full marketing lifecycle across campaigns, marketing operations, creative, and content. The Content Symphony Platform as a Service further integrates and optimizes Adobe Experience Cloud – as well as Adobe Creative Cloud – within its platform to activate identity, experience, orchestration, and analytics throughout the process of content development, delivering content at scale – a critical component of customer experience transformation.

Together, Adobe and Content Symphony allow marketers to:

  • Gain scale, velocity, and agility in their content creation
  • Streamline complex marketing processes and automate production workflows
  • Eliminate silos and connect people, processes, data, and technology

This builds on dentsu’s original Content Symphony offering launched in 2020, a scalable content production solution that delivers global consistency & local variation. A best-in-class platform for creative workflow management, versioning, asset management, monitoring, and aggregated data-driven analysis, it also provides brands with integrated production services, globally enabled by technology and powered by delivery excellence.

“Adobe has been an invaluable partner to us for a number of years, and this recognition demonstrates our position as an innovator in helping brands drive personalised experiences with speed and agility,” said Adam Lavelle, chief solutions officer, global alliances, dentsu. “Content Symphony helps unlock organisational productivity to finally bring those experiences to life at full scale.”

“With the ever-increasing pace of digital business, marketers are tasked with delivering personalised customer experiences at high velocity while maintaining budgets,” said Alex Shootman, GM, VP of Adobe Workfront. “Marketers find themselves juggling multiple tools and applications that don’t integrate and end up working in silos. The combined strength of Adobe Experience Cloud and marketing workflow tools across the entire marketing lifecycle creates a marketing system of record that connects the people, processes and technologies to power the work and content behind great customer experiences, We are proud to recognise Content Symphony as a partner solution and delivery platform for our marketing system of record.”

“The last few years has seen a revolution in content; from the demands and expectations of the consumer, to advances in technology enabling new levels of creativity from marketers. When Covid-19 swept the globe in 2020, leaving a lasting impact on all business, marketers turned to action and digital transformation,” said James Morris, global head of content & CEO UK&I and President EMEA, Creative. “At dentsu, we’ve launched Content Symphony to meet these demands to help our clients unlock growth through innovating the way content builds brands.” 

To learn more about the partnership, visit here.

Find out more about Content Symphony and download our latest whitepaper – 2021: The year of brand consistency, efficiency and agility from here.

About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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