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Merkle MENA named Google Marketing Platform Partner

July 31, 2019

Dubai, 31st July 2019: Merkle, a leading technology-enabled, data-driven performance marketing agency, has been announced as an official Search Ads 360 Platform Partner in MENA, for their technical expertise and platform knowledge. The partnership in this key region further strengthens Merkle’s global Google Marketing Platform (GMP) practice, with capabilities currently in 20 offices across Americas, EMEA and APAC.

The certification recognises Merkle’s work as a Google Marketing Platform Partner, providing onboarding, training, support and strategy across the Search Ads 360 platform. Previously under the guise of DoubleClick Certified Marketing Partners, the agency has helped clients realise outstanding results through the implementation of SA360, across their existing paid media, working with both in house teams and for agency managed clients.

How did we do it?

Merkle were selected to support clients on media execution and training on SA360 due to their deep expertise developed across the platform, which regularly sees them trial new betas and features across what was previously DoubleClick Search. Their training courses are meticulously designed to provide the knowledge to excel across the platform and is something they pride themselves on.

Vimal Badiani, VP, Merkle MENA, said: “We are proud to have been certified by Google as a SA360 Partner, having demonstrated our best-in-class use of the platform for agency managed clients as we pioneer the use of the platform. We are excited to continue to provide access to the platform and help advertisers achieve a holistic view of their activity to drive their people-based marketing journey, both across media execution and upskilling in-house teams with our training capabilities”

Get in touch to learn more about our partnership and how we can assist you on SA360.

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About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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