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Merkle Names Matt Seeley EVP, Technology Services, Merkle Americas

January 16, 2018
Columbia, MD

Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Matt Seeley to executive vice president, technology services of Merkle Americas. In his role, Seeley will be responsible for the strategic vision, service delivery, and overall performance of Merkle’s technology consulting, data management capabilities, and marketing platforms, while remaining closely aligned to Merkle’s alliance partner strategy.

“I’ve always admired Merkle’s talent, intellect, and the depth of its world-class capabilities as well as its passion for fostering long-lasting client relationships,” said Matt. “I’m excited to join an organization that centers itself around serving the customer.”

Prior to Merkle, Matt served as COO at Cheetah Digital and before that, Experian by way of CheetahMail, as part of the founding team in 2000. A pioneer in the email space, Matt helped transform CheetahMail from a $2 million startup into one of the premier global e-mail services organizations. After being acquired by Experian, Matt expanded his role to leading the company’s Marketing Services division in North America— running all e-mail and cross-channel platforms across the globe.

“Matt’s extensive history in this space will be a tremendous asset, and I couldn’t be more thrilled to welcome such a knowledgeable, driven leader to champion Merkle’s technology services for the Americas,” said Craig Dempster, president, Merkle Americas.

Merkle continues to build a bench of seasoned C-level talent in the Americas. Seeley is the most recent hire following Joanne Zaiac’s appointment to chief client officer, Merkle Americas as well as Craig Dempster to president, Merkle Americas.

About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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