We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

Merkle to Host Personalization Webinar with Adobe

April 6, 2016
Columbia, MD

Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar titled The "Who, What, When, Where, Why, and How" of Personalization. The event will take place Thursday, April 21, at 12:00 p.m. ET and will feature Mohammad Gaber, head of global industry strategy and marketing, Adobe, and Zimm Zimmermann, vice president of personalization, Merkle, as the speakers.

"Personalization is the process by which marketing delivers personalized experiences (to consumers and prospects) so as to engage and guide each individual through a set of predefined interactions and conversions," said Zimmermann. "Delivering those personalized experiences means having relevant, seamless interactions with a consumer across an omni-channel ecosystem, with the ultimate goal of providing an incremental benefit to the company." With that in mind, for a company to develop a personalization program, they will need to focus on the management and delivery of personalized experiences by understand and managing the "who, what, when, where, why, and how" of personalization.

During the webinar, attendees will learn:

 The different components that go into delivering personalization.

 How to orchestrate the necessary components of a personalized experience, including optimization, governance, decisioning, and learnings.

 Key questions to ask yourself to ensure you are delivering the most effective personalized experience.

To register for the complimentary webinar, visit the registration site or contact the Merkle events team at [email protected]


About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

Media Inquiries