September 16, 2014, Charlottesville, Va – Business Insider named Rachel Schnorr, VP of Paid Search at RKG, a Merkle Company, to its 2014 list of the most powerful women in mobile advertising. Business Insider’s list recognizes the most influential women in the mobile space and highlights the impact they’ve had on their organizations, clients, and the mobile industry as a whole.
As RKG’s VP of Paid Search, Rachel oversees a team of more than 80 analysts working on over 150 client accounts. In the past year, RKG has managed over $230M in paid search media spend, $55M of which was dedicated to mobile advertising.
According to Google, RKG is one of the largest independent search agencies in the world, and was named the fastest-growing search agency by AdAge in 2013. RKG was recently featured on the Inc. 500|5000 list of fastest-growing private companies in America, with over 250% growth in the past three years.
In July of 2014, RKG was acquired by Merkle (www.merkle.com), a leading customer relationship management firm. Merkle’s integration of RKG results in expanded digital media capabilities and adds nearly 220 employees to the Merkle team, which now consists of more than 650 experts in digital strategy, creative, user experience, web/mobile development, media, search, email, and social.
To see Business Insider’s complete list of powerful women in mobile advertising, click here.
About RKG, a Merkle Company Founded in 2003, RKG is a search and digital marketing agency that combines superior marketing talent with world-class digital media capabilities to create the industry’s most effective data-driven digital marketing solutions. RKG drives business to clients by maximizing a full range of opportunities including paid search, SEO, product listing ads, social media, display advertising, and comparison shopping engine management services. In 2014, RKG became a part of Merkle (www.merkle.com), the largest privately-held customer relationship marketing agency. RKG is headquartered in Charlottesville, VA with offices in Bend, OR and Boston, MA. For more information, visit www.rimmkaufman.com or follow the company on Twitter @rimmkaufman.
Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.