Columbia, Md. – February 17, 2010 – Merkle (www.merkle.com), one of the nation’s largest and fastest growing customer relationship marketing agencies, today announced that Chairman and CEO David Williams will speak at the NexTargeting Summit at The W Hotel in New York on March 18. Hosted by [x+1], the leader in online predictive marketing solutions, the all-day event will focus on the solutions, applications and companies that are making highly targeted, one-to-one marketing a reality across today’s changing media landscape.
As the opening speaker, David Williams will begin the event with a presentation entitled, “The Marketing Revolution - Building Customer Strategy as a Business Strategy.” Williams will discuss how advancements in the use of technology, analytics and data and the growth of digital media are enabling marketers to break new ground by redefining and elevating customer relationships. Further, Williams will explain how the new approach, Integrated Customer Marketing™, is moving the marketing conversation to the C-suite and becoming a business strategy for world-class brands.
Williams said, “I am honored to share my experience and insight at the upcoming NexTargeting Summit. Today’s leading organizations are recognizing that marketing is a critical element to the success of the enterprise, yet the majority of organizations fail to realize the true potential impact that information can have in terms of long-term results. Integrated Customer Marketing™ is at the intersection of technology, analytics and data, and the utilization of insights from this approach can help marketers harness the true value of their information.”.
For more information on the [x+1] NexTargeting Summit, visit http://nextargeting.com/.