WHY US? AND WHY NOW?
B2B marketing is undergoing a fundamental transformation.
Today’s buyers and influencers expect a consumer-like experience. Personal, relevant, convenient, and more valuable than ever before — all delivered at the right time and on the platform and channel of their choice. Their expectations are non-negotiable and, for most businesses, impossible to meet.
The percentage of B2B marketers who say customer experience is a top challenge
The percentage of B2B marketers who think they perform well on targeting accurately and consistently across technology platforms