Sony Rewards App Visits Grow 324% With a Fresh Gamified Experience
Challenge
Sony is the leading manufacturer of audio, video, communications and information technology products for consumer and professional markets.
Sony had an ambitious goal to boost member enrollment and engagement in the Sony Rewards App, but it required more than a simple refresh. It meant creating an entirely new, highly flexible digital experience.
Approach
The team developed a fresh, gamified app that blends content, rewards, and personalized experiences. It became a central destination to Sony content and experiences where members can redeem, earn, shop and explore. In order to reward loyalty, members were given access to incredible, once-in-a-lifetime opportunities providing members with insider experiences exclusive to Sony Rewards. Now users aren’t just more involved, they’re coming back again and again.
Results
324%
Increase in monthly visits
344K+
Engaged active members
98%
Opt in through push notifications
Keys to Success
- Foster habitual app usage through a robust newsfeed.
- Immerse users in original content from across the Sony universe.
- Rule the rewards space by creating a new kind of gamified experience.
- Grant easy access to redemption of unique products and rewards.
