The challenge
Sony is the leading manufacturer of audio, video, communications and information technology products for consumer and professional markets.
Sony had an ambitious goal to boost member enrollment and engagement in the Sony Rewards App, but it required more than a simple refresh. It meant creating an entirely new, highly flexible digital experience.
-
324%
increase in monthly visits
-
344K+
engaged active members
-
98%
opt in through push notifications
-
-
324%
increase in monthly visits
-
344K+
engaged active members
-
98%
opt in through push notifications
-
The approach
The team developed a fresh, gamified app that blends content, rewards, and personalized experiences. It became a central destination to Sony content and experiences where members can redeem, earn, shop and explore.
The outcome
In order to reward loyalty, members were given access to incredible, once-in-a-lifetime opportunities providing members with insider experiences exclusive to Sony Rewards. Now users aren’t just more involved, they’re coming back again and again.
