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Creating a Google Strategy for A Privacy-Led World

Original Presentation Date

Mar 03, 2022

Key Takeaways

In this webinar, you’ll learn:

  • How to maximize Google’s stack to work smarter for your business
  • The benefits of Google Marketing Platform and Google Cloud Platform in the cookieless future
  • The importance of first-party data strategies as part of your Google approach
  • How digital maturity with Google can unlock business value

Detailed Overview

Cookie deprecation and privacy regulations are changing the ways we advertise online. Central to that change is Google – as a shaper of ad tech, a platform provider, and the preeminent search destination. As such, every business needs a Google strategy to thrive in a privacy-first world – but how do you craft that effectively?

 

Note: This webinar was hosted by Adweek.

Presenters

Corey Blenkarn

Director, Digital Transformation, Merkle | Cardinal Path

Lori Dekker

Global Media Innovation Lead, Cisco

Diane Matulis

Director, Digital Performance, UScellular