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Based on Research with 1,000 Consumers Across the UK and US
This report explores:
- How people feel about brands acting on their behalf
- Where automation feels helpful and where it doesn’t
- The evolving expectations around data, control, and transparency
- How AI-driven discovery and agentic commerce are changing brand visibility
Inside the Report:
- Why invisible experiences are expanding across the customer journey
- How trust and data create a reinforcing value exchange
- What agent-led discovery means for brand control
- How digital experiences must evolve to serve both humans and AI agents
- The structural capabilities brands need to compete in an invisible economy
As interfaces fade and intelligent systems take a more active role in decision-making, the brands that win won’t simply automate faster.
They will design smarter systems.
Earn deeper trust.
And build relationships that compound over time.
