Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced speakers for its 14th annual Performance Marketing Executive Summit, being held June 12-14 at The Breakers in Palm Beach, Florida.
Marketers are moving toward true people-based marketing, innovating and creating more intimate moments with customers. Merkle’s Performance Marketing Executive Summit will empower marketing leaders to activate people-based marketing – imparting the power, potential, and practical steps for making one-to-one personalized consumers experiences a reality. Content will concentrate on the requirements for activing a people-based marketing strategy, as outlined in Merkle’s 2017 Marketing Imperatives. Attendees will learn how to leverage data to develop unique consumer insights and capitalize on the moments that matter most to customers – making their advertising more addressable, their experiences more personal, and their customer relationships more valuable over time.
Speakers for the event include Nick Drake, senior vice president of digital, T-Mobile; Brigitte Majewski, vice president, research director, Forrester Research; David Peterson, vice president, Target Media Network; Wayne Blum, director, digital marketing & e-commerce operations, Nestlé Waters North America, and Babs Rangaiah, executive partner, global marketing, iX, IBM. In addition to the main stage addresses, the Summit will offer a number of joint presentations featuring Merkle thought leaders, together with industry insiders from world-class brands such as EmblemHealth, Office Depot, Universal Orlando Resorts, GSK, Samsung, Dell, and Ciena.
“Merkle’s Performance Marketing Executive Summit is a great opportunity to hear from industry experts about the hottest trends in marketing,” said George Gallate, chief marketing officer for Merkle. “Content presented at this year's event will guide Merkle’s clients and key prospects through the process and give them a clear vision for how to activate people-based marketing. Attendees will walk away understanding how they can leverage the true power of their data assets to design, deploy, manage, and measure world-class people-based marketing programs across all activation efforts.”
To find out more about the conference and get the latest information on the agenda, speakers and activities, visit the Summit event site.