Marketing transformation can’t be about one department or one strategy. It has to be the entire business buying in to change in purposeful and meaningful ways – from the data infrastructure to marketing and customer service – across the entire customer journey.
This is accomplished through more personal experiences that put the customer at the center of the universe, rather than the product or service being sold. To do this, you have to not only understand who your customers are, but also what they want and how they will act in any given moment across every touchpoint.
At Merkle, we design human-centered experiences that are as impactful as they are beautiful.
NXT Intelligence™ is a collection of solutions focused on helping clients rapidly assess the opportunities that today’s modern cycle of innovation reveal. Each solution is purpose-built to quickly answer questions about the changing world of technology, innovation, and brand experiences, with Merkle’s strategy, design, and user experience capabilities complementing this work where needed.
MORE ABOUT THIS SERVICEBrand & Experience Strategy
Combining creative branding with marketing technology and activations, we help brands engage audiences and deliver personalized digital experiences that build lasting and meaningful relationships with their organization.
- Competitive analysis
- Experience mapping
- Customer journey mapping
- Maturity assessments
- Test-and-learn programs
- Personalization strategy and experience orchestration programs
- AI & machine learning
- Multi-lingual and globalization strategy
- Analytics, multi-channel attribution, and data visualization
We identify and integrate the right technology and platforms – from CMS and mobile apps to commerce sites and CDPs – to fit our clients’ specific needs and make maintaining their content and platforms as easy as they are impactful.
- Strategic solutioning and architecture
- CMS selection and implementation
- Redesign and replatform
- 24/7 support and maintenance
- Mobile app development
- Application integration
- Ecommerce solutions
Along with targeting the right customers at the right time, brands’ content still has to make a connection. Our content and user-experience-design expertise helps you deliver engaging and appealing creative that drives action.
- User research
- Design strategy
- Information architecture
- User experience design
- Content strategy and editorial planning
- User testing
- User interface design
- Writing & editing
- Content planning & management
- Illustration & visual design
- Graphic/production design
One aspect of our data gathering is the application of Neuroanalytics, a patented combination of psychology and analysis that factor in quantitative factors like customer motivation, emotional desires, and their functional needs into an optimal campaign strategy whose targetable audience can be used across platforms.