Using Gamification to Drive User Engagement
Episode 31 | Feb. 15, 2022
Episode 31 | Feb. 15, 2022
Michela Baxter from Merkle’s Experience & Commerce team joins the podcast to talk about gamification and the psychological factors that make it an effective marketing tool.
Digital Marketing Musings
What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.
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Episode Details
Hosts
Manager, Customer Strategy
SEO Associate Director
Episode Notes
Some highlights include:
- The goal of gamification and examples of desired user responses.
- The six key drivers that motivate user engagement and how they’re used in combination with game mechanics.
- How gamification plays an important role in zero-party data strategy.
