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A Roadmap to Implement and Optimize Your CDP

Original Presentation Date

Oct 28, 2021

Key Takeaways

  • How an agency partner can help maximize your CDP investment
  • What CDP success looks like
  • How marketers should utilize CDPs to maximize investment
  • Building the right team to ensure agility and speed

Detailed Overview

Customer data platforms (CDPs) have come into the market to simplify the technology set-up required for building a unified consumer view and activating it across channels. The CDP provides access to a single customer profile that teams across the organization, such as marketing, sales, commerce, and service, can access and is a hub for customer profiles that are updated in real time, housing core data attributes, segments, and preferences. 

But understanding the research, shopping of vendor options, purchase, planning, implementation, and optimization process can be a big challenge. In this webinar, we'll dive into how to best implement a CDP, as well as key stats on how respondents are embracing them to operationalize data today.

In this webinar, the presenters will dig deeper into the findings from the latest research on how to operationalize data to power in-the-moment experiences.


Carly French

Director, Marketing Technology Consultant

Frank Hong

Software Engineering Group Manager, T. Rowe Price