Key Takeaways

Detailed Overview

The financial services sector continues to be turned upside down by the COVID-19 crisis. Changes in customer behaviors coupled with disruption to processes and operations have created both challenges and opportunities for banks, lenders, and other financial firms.

In this webinar, Merkle’s financial services team will share key takeaways for marketers, and provide examples of how the best organizations are adapting. We’ll also look forward by sharing specific actions you should be taking now to better understand your customers, add agility to your organization, and rethink your go-to-market strategies.