Event Details
Merkle is excited to be speaking at Forrester's CX SF 2019 taking place October 17-18 in San Francisco!
Join CX industry leaders in conversations about technology, innovation, automation and more.
If you'd like to meet with the Merkle team onsite, please contact us.
Our Sessions
Orchestration NOT Personalization: The Journey To Engagement-Led Marketing
Orchestration NOT Personalization: The Journey To Engagement-Led Marketing
Date/Time:
11:30am, October 18
Existing campaign and personalization solutions focus on the needs of the brand rather than the customer. This often leads to brands dictating the customer journey rather than enabling it. During this session you will learn how to execute an engagement-led approach.
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