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Who We Are

Dream. Do. Deliver.

Merkle is a customer experience transformation business partner to the Fortune 1000. The future of brand loyalty and competitive advantage is the customer experience, and we empower the world’s leading brands to transform their data, technology, and organizational capabilities to deliver those differentiated customer experiences across marketing, sales, commerce, and service. For more than 30 years, we have built upon our heritage in data, analytics, and technology, building unmatched skills in hyper-personalization. Our combined strengths in CX consulting, data transformation, and digital transformation drive improved marketing results and competitive advantage for our clients, including brands like Emirates, Al Hokair, Pizza Hut, Virgin mobile, Ikea, CAFU, Jarir Bookstore, and many others to build and execute customer-centric business strategies. With more than 13,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2020 net revenue of $1.3 billion.

Merkle MENA is transforming the agency ecosystem in the Middle East and North Africa region, by bringing our blueprint from US/EMEA and blending it with great local talent. From our offices in Dubai and Beirut, we deliver world class digital services for the best brand of the world. Providing them with a competitive advantage on their digital footprint, informed by data, powered by technology and delivered through creativity.

The Middle East is a cultural melting pot, where all nationalities, colours and ethnicities come together in harmony, inclusivity, and with respect to one another. With Dubai as the heart of our MENA operations, we work with top brands from Morocco to Oman, passing by Lebanon, Jordan, Egypt, Saudi Arabia, Kuwait, Bahrain, Qatar, Iraq, and obviously the United Arab Emirates.

Our industry agnosticism and expertise allow us to work with brands across all verticals and industries, from FMCG, retail, banking, insurance, automotive, ecommerce, travel, entertainment, wellness to hospitality.

We help brands transform their marketing into people-based marketing that works. Using a combination of first- and third-party data, we create, target, and measure the highly customised customer experiences that not only drive immediate results in the form of today’s response and conversion, but also build on tomorrow’s increased loyalty and customer value.

Our heritage in data, technology and analytics is the foundation on which our people-based marketing strategies, and understanding of consumer insights, is built. This, combined with our expertise in performance, CRM and data across the full channel mix, we can offer our clients the content-driven, contextual and compelling customer experiences that drive business growth.

Fast Facts

World-class clients
Offices worldwide
Managed in global media
Managed marketing databases
First-party customer records managed
Petabytes of data traffic through our network
Personalized emails delivered annually
Mobile messages delivered annually
Campaigns annually
Analytic models annually
Employees globally
Employees in digital media
Data scientists/analysts
User experience experts
Creative specialists
Customer strategists
Client management professionals

Part of dentsu, dentsu international is made up of nine leadership brands - Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, MKTG, Vizeum, Posterscope and supported by its specialist brands. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CRM, and creative, dentsu international operates in over 145 markets worldwide with more than 48,000 dedicated specialists.


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Clients We Serve

Virgin mobile logo
Pizza Hut
Al Hokair

Our Strategic Partners

Meta logo